> ## Documentation Index
> Fetch the complete documentation index at: https://docs.trysight.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Understanding Mentions

> Track how often AI models mention your brand across ChatGPT, Claude, Perplexity, and more.

## What Are Mentions?

A mention occurs any time an AI model references your brand by name in a response. Mentions are the most fundamental measure of your AI visibility -- if AI models aren't talking about you, your potential customers aren't hearing about you through these channels.

## Why Mentions Matter

As more people turn to AI assistants for recommendations and research, mentions in AI responses become a critical part of brand awareness. Unlike traditional search where you control your listing, AI mentions are earned -- they reflect how well-known and relevant AI models consider your brand to be.

More mentions mean:

* **Greater brand awareness** among AI-assisted users
* **More opportunities** for recommendations and referrals
* **Stronger signals** that your content and brand are recognized by AI

## AI Platforms Tracked

Sight AI monitors mentions across all major AI platforms:

* **ChatGPT** -- OpenAI's widely-used conversational AI
* **Claude** -- Anthropic's AI assistant known for detailed, nuanced responses
* **Perplexity** -- AI-powered search engine that cites sources
* **Gemini** -- Google's AI model integrated across Google products
* **Grok** -- xAI's conversational AI with real-time information access
* **Google AI Overview** -- AI-generated summaries that appear at the top of Google Search results

## Reading the Mentions Dashboard

### Platform Cards

The mentions dashboard displays cards for each AI platform showing:

* Total mentions for the selected period
* Trend direction (increasing or decreasing)
* Percentage change compared to the previous period

### Prompt Type Filter

Filter mentions by prompt type to understand where your brand appears:

* **Non-branded** -- Prompts that don't mention your brand name (e.g., "What's the best SEO tool?"). Mentions in non-branded prompts are especially valuable because they show AI models recommending you organically.
* **Branded** -- Prompts that include your brand name (e.g., "Tell me about \[your brand]"). These show how well AI models know your brand.
* **All** -- View all mentions regardless of prompt type.

### Date Range

Select different time periods to analyze trends in your mentions. Compare week-over-week or month-over-month to track progress.

## Drilling Down into Mentions

Click on any mention to see the full AI response, including:

* The exact prompt that triggered the mention
* The complete AI response text
* Which AI model generated the response
* The date and time of the response
* Sentiment analysis of the mention
* Whether your competitors were also mentioned

This detail helps you understand the context in which your brand is being discussed.

## How to Improve Mentions

### Create Authoritative Content

AI models learn from publicly available content. The more high-quality, authoritative content you publish, the more likely AI models are to reference your brand.

* Publish comprehensive guides and articles in your domain
* Maintain an active blog with industry insights
* Create content that answers common questions in your space

### Build Your Brand Presence

AI models consider overall brand prominence when deciding what to mention.

* Get featured in reputable publications and industry sites
* Build a strong social media presence
* Earn backlinks from authoritative domains
* Participate in industry discussions and events

### Study Competitors

Use the competitor comparison features to understand why certain brands get mentioned more than others.

* Analyze what content competitors have that you don't
* Identify the topics where competitors appear but you're absent
* Look for patterns in the types of prompts where competitors dominate