> ## Documentation Index
> Fetch the complete documentation index at: https://docs.trysight.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Understanding Positions

> Track where your brand ranks when AI models list recommendations or comparisons.

## What Are Positions?

When an AI model responds to a prompt with a list of recommendations, comparisons, or rankings, your brand's position in that list matters. Position tracking tells you exactly where you appear -- are you the first recommendation, the third, or not listed at all?

## Why Positions Matter

Being mentioned by an AI model is good. Being mentioned *first* is significantly better. Research shows that users pay the most attention to the first few items in any list, whether it's search results or AI recommendations. Your position directly affects:

* **Click-through likelihood** -- Higher positions get more attention and engagement
* **Perceived authority** -- Being listed first implies the AI considers you the top choice
* **Competitive advantage** -- Outranking competitors in AI responses drives preference
* **Conversion potential** -- Users who find you at position 1 are more likely to convert

## Reading the Positions Table

The positions table shows your ranking data across all tracked prompts:

| Column          | Description                                        |
| --------------- | -------------------------------------------------- |
| **Prompt**      | The tracked prompt that was sent to AI models      |
| **Visibility**  | Your overall visibility percentage for this prompt |
| **Position**    | Your numerical rank in the AI's response list      |
| **Sentiment**   | How positively or negatively the AI described you  |
| **Competitors** | Which competitors appeared and their positions     |

## Prompt Types Filter

Filter positions by prompt type to focus your analysis:

* **Non-branded prompts** -- See where you rank in responses to generic industry queries. These are the most valuable because they represent organic recommendations.
* **Branded prompts** -- See how AI models position you when your brand is specifically mentioned.
* **All prompts** -- View positions across all prompt types.

## Understanding the Metrics

### Visibility Percentage

* **80-100%** -- Excellent. You appear in most or all AI responses for this prompt.
* **50-79%** -- Good. You appear frequently but there's room for improvement.
* **20-49%** -- Fair. You appear sometimes but are often missing from responses.
* **0-19%** -- Low. You rarely appear in AI responses for this prompt.

### Position Number

* **Position 1** -- You're the top recommendation. This is the strongest position.
* **Position 2-3** -- You're among the top recommendations. Still a strong showing.
* **Position 4-5** -- You're mentioned but not prominently. There's room to move up.
* **Position 6+** -- You're listed but likely getting less attention from users.
* **No position** -- You weren't included in the list at all.

### Sentiment Score

* **0.7 to 1.0** -- Strongly positive. The AI speaks very favorably about you.
* **0.3 to 0.69** -- Positive. The AI has a generally favorable view.
* **-0.29 to 0.29** -- Neutral. The AI describes you without strong opinion.
* **-0.69 to -0.3** -- Negative. The AI highlights concerns or drawbacks.
* **-1.0 to -0.7** -- Strongly negative. The AI has significant reservations.

## Viewing Response Details

Click on any row in the positions table to see the full AI response, including:

* The complete response text with your brand highlighted
* Your exact position in the list
* All competitors mentioned and their positions
* The AI model that generated the response
* Sentiment analysis of how your brand was described

## Create Content from Positions

When you identify prompts where your position is low or absent, use this data to guide content creation:

* Click on the prompt to see what the AI said instead
* Note which competitors ranked higher and analyze their content
* Create targeted content that addresses the specific query
* Monitor the prompt in subsequent days to track improvement

## How to Improve Your Positions

### Target Low-Visibility Prompts

Focus your optimization efforts on prompts where you have low visibility or no position. These represent the biggest opportunities for improvement.

* Identify the topic of each low-visibility prompt
* Research what content exists on that topic
* Create comprehensive, authoritative content that addresses the query
* Ensure your content is better than what competitors offer

### Improve Existing Positions

For prompts where you already appear but aren't in the top positions:

* Analyze what the top-ranked competitors have that you don't
* Enhance your existing content with more depth, data, and authority
* Build more backlinks and mentions from reputable sources
* Ensure your content is up-to-date and accurate

### Monitor Changes

Position data updates on your chosen [recheck cadence](/ai-visibility/tracked-prompts#recheck-schedule) (daily, every other day, weekly, or monthly) as your tracked prompts are reprocessed. Watch for:

* **Upward trends** -- Your optimization efforts are working
* **Downward trends** -- Competitors may be improving or AI models may have updated
* **Volatility** -- Frequent position changes may indicate the AI is uncertain about rankings in your space