> ## Documentation Index
> Fetch the complete documentation index at: https://docs.trysight.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Automations Overview

> Schedule autonomous AI agents that act on your Search and AI opportunity queues — or build custom tool-based workflows.

## What are Automations?

**Automations** are scheduled jobs that run Sight AI's agent engines on your behalf. Instead of manually accepting opportunities one by one, an automation reads your queues, decides what to act on, and dispatches real work — article generation, content refreshes, internal links, site audits, and more.

<Note>
  The **Outreach Agent** is not an Automation. It is a single always-on agent per site, configured entirely from **[Inbox](/ai-visibility/outreach-inbox) → Settings**, that sends on a fixed Mon–Fri 9 AM ET schedule. There is nothing to set up for it on the Automations page.
</Note>

Open **Automations** in the left sidebar (`app.trysight.ai/automations`) to create, schedule, and monitor them for the active site.

<Note>
  **Included on Pro and Advanced.** Every automation run draws from your plan's **AI credits** — the same pool used for article generation, AI visibility checks, and agent chat.
</Note>

## Automations vs. Autopilot

Sight AI has two complementary automation systems. Most teams use both.

|              | **Autopilot**                            | **Automations**                                                    |
| ------------ | ---------------------------------------- | ------------------------------------------------------------------ |
| **Trigger**  | Fixed daily schedule from a keyword pool | Opportunity queues + your cron schedule                            |
| **Input**    | 90 auto-researched keywords              | Search Opportunities, AI Prompt Opportunities, site health signals |
| **Output**   | New articles only                        | Articles, refreshes, interlinks, audits                            |
| **Best for** | Steady baseline content production       | Acting on real performance and visibility signals                  |

[Learn how Autopilot works →](/autopilot/how-autopilot-works)

## Two types of Automations

### Template automations (specialist agents)

Five proven agent engines ship as ready-made templates:

| Template                                                                          | What it does                                          |
| --------------------------------------------------------------------------------- | ----------------------------------------------------- |
| [Search Opportunity Agent](/automations/agent-templates#search-opportunity-agent) | Creates articles for Search Content Gap opportunities |
| [AI Opportunity Agent](/automations/agent-templates#ai-opportunity-agent)         | Creates articles for AI Prompt gaps                   |
| [Article Boost Agent](/automations/agent-templates#article-boost-agent)           | Refreshes rising or underperforming pages             |
| [Interlinking Agent](/automations/agent-templates#interlinking-agent)             | Inserts internal links from suggested opportunities   |
| [Site Performance Agent](/automations/agent-templates#site-performance-agent)     | Runs Lighthouse and writes a prioritized fix report   |

Pick a template, set a schedule, optionally add guidance, and enable it.

The **Outreach Agent** (Advanced) is configured separately, from **[Inbox](/ai-visibility/outreach-inbox) → Settings** — not here. See [Outreach Opportunities](/ai-visibility/outreach-opportunities).

### Custom automations

Build your own automation from Sight AI's full **agent tool catalog** — analytics, keywords, articles, opportunities, indexing, inbox, [MCP connector tools](/integrations/mcp-connectors), and more. You write the instructions; Sight AI runs them on a schedule with the tools you allow.

[Build a custom automation →](/automations/custom-automations) · [Full tool reference →](/automations/automation-tools)

## How every run works

Every automation run follows the same pattern:

1. **Pull** — read the relevant queue or data source (opportunities, articles, inbox, etc.)
2. **Dedup** — skip rows that already have articles, were handled recently, or fail eligibility checks
3. **Act** — call the configured tools (dispatch article, refresh, insert anchor, send pitch, etc.)
4. **Record** — write a per-run summary with every tool call so you can audit what happened

Template automations have **constrained tool surfaces** by design — the Interlinking Agent can insert anchors but cannot create new articles, for example.

## Where Automations get their work

| Source                                                                         | Automation that consumes it                                                                  |
| ------------------------------------------------------------------------------ | -------------------------------------------------------------------------------------------- |
| [Search Opportunities → Content Gap](/ai-visibility/search-opportunities)      | Search Opportunity Agent                                                                     |
| [Search Opportunities → Refresh / Rising](/ai-visibility/search-opportunities) | Article Boost Agent                                                                          |
| [Search Opportunities → Interlinks](/ai-visibility/search-opportunities)       | Interlinking Agent                                                                           |
| [Content Opportunities (AI)](/ai-visibility/content-opportunities)             | AI Opportunity Agent                                                                         |
| Site health signals                                                            | Site Performance Agent                                                                       |
| [Outreach Opportunities](/ai-visibility/outreach-opportunities)                | Outreach Agent — configured in the [Inbox](/ai-visibility/outreach-inbox), not an automation |

You can mix manual and autonomous workflows — accept some opportunities yourself, let automations work through the rest.

## Plan availability

| Plan     | Automations               | Outreach Agent |
| -------- | ------------------------- | -------------- |
| Starter  | —                         | —              |
| Pro      | Included (credit-metered) | —              |
| Advanced | Included (credit-metered) | Included       |

[See Plans and Pricing →](/billing/plans-pricing)

## Safety and cost controls

Automations are conservative by default:

* **Action budgets** cap how many real actions a single run can take (template automations)
* **Tool-call budgets** cap total LLM steps per run (custom automations, up to 15 steps)
* **Schedule throttling** — runs are evaluated every 15 minutes; each automation fires at most once per window
* **Site eligibility** — automations won't run against unlicensed or paused sites
* **Credit checks** — runs are blocked when your team has no AI credits remaining

## Next steps

<CardGroup cols={2}>
  <Card title="Getting Started" icon="play" href="/automations/getting-started">
    Create your first automation in minutes
  </Card>

  <Card title="Agent Templates" icon="robot" href="/automations/agent-templates">
    Deep dive on each specialist agent
  </Card>

  <Card title="Custom Automations" icon="wrench" href="/automations/custom-automations">
    Build tool-based workflows from scratch
  </Card>

  <Card title="Automation Tools" icon="list-check" href="/automations/automation-tools">
    Full catalog of built-in and connector tools
  </Card>

  <Card title="MCP Connectors" icon="plug" href="/integrations/mcp-connectors">
    SEO tools, analytics, CRMs, and 20+ data sources
  </Card>

  <Card title="Monitoring & Troubleshooting" icon="chart-line" href="/automations/monitoring-and-troubleshooting">
    Activity logs, notifications, and common fixes
  </Card>
</CardGroup>
