> ## Documentation Index
> Fetch the complete documentation index at: https://docs.trysight.ai/llms.txt
> Use this file to discover all available pages before exploring further.
# Explore
> Look up any domain: its organic size, authority, top keywords, top pages and competitors, cached for a week and counted against a daily allowance.
## Overview
**Explore** lives under **SEO Suite → Explore** (`/seo/explore`). Type a domain and you get the picture an SEO tool gives for any site: how many keywords it ranks for, how much traffic that is worth, its link profile, the keywords and pages that bring the traffic, and the domains it competes with. It works for competitors, prospects, or your own site.
Included from **Pro**, as part of advanced keyword research.
Results use the country and language set for the selected site (the **Where Google is checked** control on the [SEO overview](/seo/overview)). The **How it works** note under the title names the locale in use.
## Looking something up
1. Type into the box: `competitor.com`, a full URL such as `https://example.com/page`, or a keyword.
2. Leave the toggle on **Auto**, or force **Domain** or **Keyword**. On Auto, anything without spaces that reads as a host or starts with `http` or `www.` is a domain; everything else is a keyword. A full URL is looked up as its domain.
3. Click **Look up**.
A keyword is not looked up here. It opens the keyword's overview in **Keywords → Keyword research**, the one keyword detail page, and nothing is spent on Explore.
Under the box, **Recent** shows your last lookups for the site as chips. Click one to reopen it.
## What a domain lookup shows
Six tiles at the top:
| Tile | Meaning |
| - | - |
| **Organic keywords** | Keywords the domain ranks for, with how many are in the top ten. |
| **Est. organic traffic** | Estimated visits per month from those positions. |
| **Traffic value** | What the same clicks would cost in search ads. |
| **Domain rank** | The domain's link authority, with its spam score. |
| **Backlinks** | Live backlinks, with the number of referring pages. |
| **Referring domains** | Domains linking to it, with the share that pass link equity (dofollow). |
Then three cards:
* **Top keywords**: the 100 keywords sending the domain the most organic traffic, with difficulty, volume, trend, CPC, the domain's position, the traffic each keyword brings and the ranking URL. Filter by text, volume, difficulty, or include and exclude terms. From a row you can track the keyword, add it to a topic, open its overview or copy it.
* **Top pages**: the 20 pages earning the most organic traffic, with how many keywords each ranks for.
* **Competitors**: up to 10 domains that rank for the same keywords, ordered by overlap, with shared keywords, average position, organic keywords and estimated traffic. Big general-purpose sites are left out. Each row has **Look up** (runs Explore on that domain), **Gap** (opens the competitor keyword gap) and **Competitor** (adds it to the site's competitor list).
When the domain is not your own, two buttons sit above the tiles: **Add as competitor** and **Find gap keywords**. Your own site shows a **your site** badge instead. Every table exports to CSV.
## Reading the numbers
* **Est. organic traffic** and the **Traffic** column are monthly estimates worked out from each keyword's position and search volume, not measured visits. Treat them as a way to compare domains and pages, not as analytics.
* **Domain rank** is on a 0 to 1,000 scale: the higher, the stronger the domain's link profile. The spam score under it flags domains with a suspicious link pattern.
* **Top keywords** are ordered by the traffic they bring the domain, so the first rows are the keywords that matter most to it, whatever their volume.
* **Shared keywords** under Competitors counts the keywords both domains rank for; a high count with a better **Avg position** than yours marks a competitor worth tracking.
* A dash in any cell means the provider returned no value for it.
## Caching and the daily allowance
Each domain lookup costs a few cents of data, so results are kept:
* A lookup is **cached for 7 days** per site, domain and locale. Opening it again within that week is free and the header shows **Cached** with the age.
* **Refresh** in the header fetches fresh data now. It counts as a new lookup.
* Each site has **20 paid lookups a day** (UTC days). The line under the title reads "N of 20 lookups left today; results cached 7 days".
The allowance is shared with keyword overviews: each keyword overview opened in **Keywords → Keyword research** is one lookup too. When the day's allowance is used up, new lookups stop until midnight UTC and the page says so; cached results still open. Lookups also count toward the site's overall daily SEO data budget.
## When part of a lookup fails
A domain lookup is five requests in parallel: the overview, the top keywords, the backlink summary, the competitors and the top pages. If one fails, the rest still show and a notice lists what came back empty ("Some data did not load"). Use **Refresh** to try again. Only when every part fails does the lookup error out.
Yes. `/seo/explore?target=competitor.com` runs the lookup when the page opens. Add `&kind=domain` or `&kind=keyword` to force the type; a keyword target is handed to Keyword research.
The cache keeps one result per locale. If the site's country or language changed between two lookups, both are listed; the page shows each domain once.
Look up a competitor, click **Competitor** on the domains it overlaps with most, and the Competitors page and the weekly competitor refresh take it from there.
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