> ## Documentation Index
> Fetch the complete documentation index at: https://docs.trysight.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Link Building

> Link prospects from three sources: domains that link to your competitors, pages that mention your brand without linking, and broken links to reclaim, ready to hand to Outreach.

## Overview

**SEO Suite → Link building** (`/seo/link-building`) answers one question: where do the next links come from? It lists the domains worth asking, says why each one is a prospect, and hands the ones you pick to the Outreach queue. Nothing is emailed from this page.

<Note>
  **Business** only. Handing prospects to Outreach uses the Outreach queue, which is also part of Business.
</Note>

## The three sources

The **Prospects** card has three tabs, each counting its open rows.

| Tab | What it lists | How it is found |
| - | - | - |
| **Prospects** | Domains that link to at least one of your competitors but not to you. | A link intersect across the site's competitor domains (up to 10), with your own site excluded. Up to 1,000 domains per refresh. Domains already linking to you, your own domain and the competitors themselves are left out. |
| **Mentions** | Pages that name your brand without linking to you. | A web search for the brand name from your AI Search setup (the site name as a fallback). Up to 100 pages, one per domain, keeping the page with the strongest domain. Your own domain and existing linkers are left out. |
| **Broken links** | Live links in your backlink index that point at a page of yours answering 404 or 410. | Read from the [backlink index](/seo/backlinks); no lookup needed. |

Link intersect needs at least one competitor on file. Without one the page says so and points you to [Competitor keywords](/keywords/competitor-keywords); mentions and broken links work without competitors.

## How prospects are ranked

* **Prospects** sort by **Competitors linked** (how many of your competitors the domain links to), then by domain rank. A domain that links to three competitors is a better ask than one that links to one.
* **Mentions** and **Broken links** sort by domain rank.

Domain rank is on a 0 to 100 scale. Each row carries a note: for prospects, which competitors the domain links to; for mentions, the title of the page that names you; for broken links, the dead URL, its status code and what to do about it (redirect the old URL to a live page, or ask the site to update the link).

## Columns and filters

| Column | Meaning |
| - | - |
| **Domain** | The domain, with the page underneath when there is one. Opens in a new tab. |
| **Domain rank** | 0 to 100. |
| **Competitors linked** | Prospects tab only. |
| **Why it is a prospect** / **What to do** | The note. |
| **Status** | **Open**, **In outreach** or **Dismissed**. |

The status filter shows **Open** rows by default. Search by domain, page or note; export the tab as CSV.

## Handing a prospect to Outreach

**Add to outreach** creates an opportunity in **Opportunities → Outreach** (`/visibility/opportunities/outreach`) with the prospect's page (or its homepage) and the reason it was picked. The prospect's status becomes **In outreach** and the row gains an **Open in Outreach** link.

* Nothing is sent. The opportunity waits in the queue until you or the Outreach agent act on it.
* The plan's outreach contact limit applies. When the queue is full the toast says so and the prospect stays open.
* A page already in the queue is not added twice.

**Dismiss** hides a prospect from the open list; **Reopen** brings it back. Dismissed and added prospects keep their status through later refreshes, so the list never fills up again with domains you have already handled.

## Sight's links

The **Sight's links** card shows what outreach has earned, next to what the site earned on its own:

| Number | Meaning |
| - | - |
| **Outreach wins** | Conversations tagged **backlink** or **guest post** in the Outreach Inbox. |
| **Verified in the index** | Won domains that now appear among the site's live referring domains. |
| **Earned on its own** | Live referring domains that did not come through outreach. |

The table under the numbers lists each win with a **verified** or **not seen yet** badge. Tag a conversation as a backlink or guest post in the [Inbox](/ai-visibility/outreach-inbox) and it shows up here. Free-links directory submissions are not attributed, since Sight keeps no per-site record of them.

## Refresh and schedule

* **Refresh prospects** runs all three sources in the background; the page updates itself within a minute. It can run again once the previous refresh is older than **2 hours** on Business (1 hour on Enterprise).
* The Monday 04:00 UTC run refreshes prospects for Business sites **every two weeks**. A site nobody has opened an SEO page for in 30 days sits it out.
* The intersect and the mention search count against the site's daily lookup budget. If it runs out, the prospects fetched so far are kept and the rest waits for the next run; broken links are always rebuilt from the index.

The **Refreshed** stamp next to the button shows when the last run finished.

## Related pages

* [Backlinks](/seo/backlinks): the index the broken links and the existing-linker exclusions are read from.
* [Competitors](/seo/competitors): the competitor list the intersect runs against.
* [Outreach opportunities](/ai-visibility/outreach-opportunities): what happens to a prospect once it is in the queue.


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