What Are Positions?
When AI models respond to questions like "What are the best CRM tools?" or "Top marketing automation platforms," they often list multiple brands in order. Your position is where your brand appears in that list.
The Positions tab shows you how each of your tracked prompts performs, including your visibility rate, average ranking position, and sentiment.
Why Positions Matter
Position in AI responses is like ranking on page one of Google:
- Higher positions get more attention – Users focus on the first few recommendations
- Position indicates authority – AI ranks brands it considers most relevant first
- Competitive benchmark – See how you compare to competitors
- Conversion potential – Being mentioned first drives more consideration
Reading the Positions Table
Key Columns
- Prompt – The question or query being asked to AI models
- Visibility – What percentage of AI responses mention your brand
- Position – Your average ranking position (1 = first mentioned)
- Sentiment – How positively AI speaks about your brand
- Competitors – Other brands mentioned in responses
Prompt Types
Filter prompts by type using the dropdown:
- Non-Branded Prompts – Generic questions that don't mention your brand (e.g., "best project management tools")
- Branded Prompts – Questions that include your brand name
- All Prompts – See everything together
Focus on non-branded prompts – These show your organic visibility when users aren't specifically asking about you.
Understanding Position Metrics
Visibility Percentage
This shows what percentage of AI responses to this prompt include your brand:
- 100% – You're mentioned every time
- 50% – You appear in half of responses
- 0% – You're never mentioned for this prompt
Position Number
Your average ranking when you are mentioned:
- #1-3 – Excellent, you're a top recommendation
- #4-7 – Good visibility, room to improve
- #8+ – You're mentioned but not prominently
- — – Not enough data or not mentioned
Sentiment Score
How positively AI describes your brand in responses:
- Green (75%+) – Positive sentiment
- Yellow (50-74%) – Neutral sentiment
- Red (<50%) – Negative sentiment - needs attention
Viewing Response Details
Click on any row to see the full AI response, including:
- Complete response text – See exactly what AI said
- Your brand mention – How you were described
- Competitor mentions – What was said about others
- Citations – Sources the AI referenced
Create Content from Positions
For prompts where you have low visibility or poor position, you can create targeted content directly from the Positions tab:
- Find a prompt where you want to improve
- Click the "Create Article" button
- We'll extract the keyword and help you generate optimized content
- Publish the article to improve your chances of being mentioned
How to Improve Your Positions
1. Target Low-Visibility Prompts
Prompts where you have 0% visibility are your biggest opportunities:
- Create comprehensive content around these topics
- Get mentioned on authoritative sites covering these subjects
- Build topical authority in these areas
2. Improve Existing Positions
If you're being mentioned but not in top positions:
- Enhance your content to be more comprehensive
- Build more authoritative backlinks
- Get more reviews and testimonials
- Ensure your content is up-to-date
3. Monitor Changes Over Time
Positions can fluctuate as AI models update. Track trends to:
- Identify when positions improve or drop
- Correlate changes with your content efforts
- Catch problems early before visibility drops significantly