Understanding Positions

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What Are Positions?

When an AI model responds to a prompt with a list of recommendations, comparisons, or rankings, your brand’s position in that list matters. Position tracking tells you exactly where you appear — are you the first recommendation, the third, or not listed at all?

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Why Positions Matter

Being mentioned by an AI model is good. Being mentioned first is significantly better. Research shows that users pay the most attention to the first few items in any list, whether it’s search results or AI recommendations. Your position directly affects:

• Click-through likelihood — Higher positions get more attention and engagement
• Perceived authority — Being listed first implies the AI considers you the top choice
• Competitive advantage — Outranking competitors in AI responses drives preference
• Conversion potential — Users who find you at position 1 are more likely to convert

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Reading the Positions Table

The positions table shows your ranking data across all tracked prompts:

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Prompt Types Filter

Filter positions by prompt type to focus your analysis:

• Non-branded prompts — See where you rank in responses to generic industry queries. These are the most valuable because they represent organic recommendations.
• Branded prompts — See how AI models position you when your brand is specifically mentioned.
• All prompts — View positions across all prompt types.

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Understanding the Metrics

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Visibility Percentage

• 80-100% — Excellent. You appear in most or all AI responses for this prompt.
• 50-79% — Good. You appear frequently but there’s room for improvement.
• 20-49% — Fair. You appear sometimes but are often missing from responses.
• 0-19% — Low. You rarely appear in AI responses for this prompt.

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Position Number

• Position 1 — You’re the top recommendation. This is the strongest position.
• Position 2-3 — You’re among the top recommendations. Still a strong showing.
• Position 4-5 — You’re mentioned but not prominently. There’s room to move up.
• Position 6+ — You’re listed but likely getting less attention from users.
• No position — You weren’t included in the list at all.

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Sentiment Score

• 0.7 to 1.0 — Strongly positive. The AI speaks very favorably about you.
• 0.3 to 0.69 — Positive. The AI has a generally favorable view.
• -0.29 to 0.29 — Neutral. The AI describes you without strong opinion.
• -0.69 to -0.3 — Negative. The AI highlights concerns or drawbacks.
• -1.0 to -0.7 — Strongly negative. The AI has significant reservations.

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Viewing Response Details

Click on any row in the positions table to see the full AI response, including:

• The complete response text with your brand highlighted
• Your exact position in the list
• All competitors mentioned and their positions
• The AI model that generated the response
• Sentiment analysis of how your brand was described

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Create Content from Positions

When you identify prompts where your position is low or absent, use this data to guide content creation:

• Click on the prompt to see what the AI said instead
• Note which competitors ranked higher and analyze their content
• Create targeted content that addresses the specific query
• Monitor the prompt in subsequent days to track improvement

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How to Improve Your Positions

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Target Low-Visibility Prompts

Focus your optimization efforts on prompts where you have low visibility or no position. These represent the biggest opportunities for improvement.

• Identify the topic of each low-visibility prompt
• Research what content exists on that topic
• Create comprehensive, authoritative content that addresses the query
• Ensure your content is better than what competitors offer

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Improve Existing Positions

For prompts where you already appear but aren’t in the top positions:

• Analyze what the top-ranked competitors have that you don’t
• Enhance your existing content with more depth, data, and authority
• Build more backlinks and mentions from reputable sources
• Ensure your content is up-to-date and accurate

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Monitor Changes

Position data updates daily as your tracked prompts are reprocessed. Watch for:

• Upward trends — Your optimization efforts are working
• Downward trends — Competitors may be improving or AI models may have updated
• Volatility — Frequent position changes may indicate the AI is uncertain about rankings in your space