What is AI Visibility?

Overview

AI Visibility is a feature that lets you monitor how major AI models like ChatGPT, Claude, Perplexity, Gemini, Grok, and Google AI respond to questions about your brand and industry. As more people use AI assistants to make decisions, understanding how these models see your brand is crucial for business growth.

Why AI Visibility Matters

Traditional SEO focuses on search engine rankings, but the landscape is changing. Today, millions of people ask AI assistants questions like:

• "What's the best project management software?"
• "Which CRM should I use for my small business?"
• "What are the top marketing agencies in [city]?"

If an AI model doesn't mention your brand – or mentions competitors instead – you're missing out on potential customers. AI Visibility tracking helps you understand and improve your presence in AI responses.

What You Can Track

Brand Mentions

See when and how AI models mention your brand in their responses. Track whether mentions are positive, negative, or neutral.

Citations

Monitor when AI models cite your website as a source. Citations indicate that AI models consider your content authoritative and trustworthy.

Sentiment Analysis

Understand the tone AI models use when discussing your brand. Sight AI analyzes sentiment across responses to give you an overall picture of your brand perception.

Competitor Mentions

Track how often competitors are mentioned in responses to your tracked prompts. Understand where you stand relative to competitors in AI recommendations.

Tracked Prompts

The core of AI Visibility is tracked prompts. These are questions or prompts you define that are regularly checked across all AI models. For example:

• "What is the best [your industry] software?"
• "Who are the top [your industry] companies?"
• "What do you know about [your brand]?"
• "Compare [your brand] vs [competitor]"

Each prompt is checked daily against all enabled AI models, and you can see historical trends over time.

Plan Limits

The number of tracked prompts depends on your subscription plan:

Getting Started

To start tracking your AI visibility:

1. Set up your first tracked prompts
2. Explore your visibility dashboard
3. Discover content opportunities