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What Are Mentions?

A mention occurs any time an AI model references your brand by name in a response. Mentions are the most fundamental measure of your AI visibility — if AI models aren’t talking about you, your potential customers aren’t hearing about you through these channels.

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Why Mentions Matter

As more people turn to AI assistants for recommendations and research, mentions in AI responses become a critical part of brand awareness. Unlike traditional search where you control your listing, AI mentions are earned — they reflect how well-known and relevant AI models consider your brand to be. More mentions mean:
  • Greater brand awareness among AI-assisted users
  • More opportunities for recommendations and referrals
  • Stronger signals that your content and brand are recognized by AI

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AI Platforms Tracked

Sight AI monitors mentions across all major AI platforms:
  • ChatGPT — OpenAI’s widely-used conversational AI
  • Claude — Anthropic’s AI assistant known for detailed, nuanced responses
  • Perplexity — AI-powered search engine that cites sources
  • Gemini — Google’s AI model integrated across Google products
  • Grok — xAI’s conversational AI with real-time information access
  • Google AI Overview — AI-generated summaries that appear at the top of Google Search results

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Reading the Mentions Dashboard

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Platform Cards

The mentions dashboard displays cards for each AI platform showing:
  • Total mentions for the selected period
  • Trend direction (increasing or decreasing)
  • Percentage change compared to the previous period

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Prompt Type Filter

Filter mentions by prompt type to understand where your brand appears:
  • Non-branded — Prompts that don’t mention your brand name (e.g., “What’s the best SEO tool?”). Mentions in non-branded prompts are especially valuable because they show AI models recommending you organically.
  • Branded — Prompts that include your brand name (e.g., “Tell me about [your brand]”). These show how well AI models know your brand.
  • All — View all mentions regardless of prompt type.

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Date Range

Select different time periods to analyze trends in your mentions. Compare week-over-week or month-over-month to track progress.

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Drilling Down into Mentions

Click on any mention to see the full AI response, including:
  • The exact prompt that triggered the mention
  • The complete AI response text
  • Which AI model generated the response
  • The date and time of the response
  • Sentiment analysis of the mention
  • Whether your competitors were also mentioned
This detail helps you understand the context in which your brand is being discussed.

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How to Improve Mentions

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Create Authoritative Content

AI models learn from publicly available content. The more high-quality, authoritative content you publish, the more likely AI models are to reference your brand.
  • Publish comprehensive guides and articles in your domain
  • Maintain an active blog with industry insights
  • Create content that answers common questions in your space

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Build Your Brand Presence

AI models consider overall brand prominence when deciding what to mention.
  • Get featured in reputable publications and industry sites
  • Build a strong social media presence
  • Earn backlinks from authoritative domains
  • Participate in industry discussions and events

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Study Competitors

Use the competitor comparison features to understand why certain brands get mentioned more than others.
  • Analyze what content competitors have that you don’t
  • Identify the topics where competitors appear but you’re absent
  • Look for patterns in the types of prompts where competitors dominate