Overview
Sight AI tracks your brand visibility across five major AI models. Each model has different training data, knowledge cutoffs, and response styles, making it important to monitor all of them for a complete picture of your AI presence.
ChatGPT (OpenAI)
ChatGPT is OpenAI's flagship conversational AI and one of the most widely used AI assistants globally.
- User base: 200+ million weekly active users
- Strengths: Conversational depth, coding, creative writing
- Knowledge: Web browsing enabled for current information
- Why it matters: High usage makes it critical for brand visibility
Claude (Anthropic)
Claude is Anthropic's AI assistant, known for nuanced and thoughtful responses.
- User base: Growing rapidly, popular among professionals
- Strengths: Long-form analysis, nuanced reasoning, safety-focused
- Knowledge: Trained on diverse web data with regular updates
- Why it matters: Often used for business and research tasks
Perplexity
Perplexity is an AI-powered search engine that provides sourced answers to queries.
- User base: Fast-growing, especially for research queries
- Strengths: Real-time web search, source citations
- Knowledge: Live web access for current information
- Why it matters: Citations directly link to your content
Gemini (Google)
Gemini is Google's multimodal AI model, integrated across Google products.
- User base: Integrated into Google Search, Gmail, Docs
- Strengths: Multimodal understanding, Google integration
- Knowledge: Access to Google's vast data and real-time search
- Why it matters: Deep integration with Google ecosystem
Grok (xAI)
Grok is xAI's conversational AI, integrated with X (formerly Twitter).
- User base: X Premium subscribers
- Strengths: Real-time information, informal style
- Knowledge: Access to X posts and real-time data
- Why it matters: Reaches engaged social media audience
Model Availability by Plan
Different plans include access to different AI models:
| Plan | AI Models |
|---|---|
| Lite | ChatGPT, Perplexity (2 models) |
| Starter | All 5 models |
| Pro | All 5 models |
| Advanced | All 5 models |
| Premium | All 5 models |
Understanding Model Differences
Each AI model may respond differently to the same prompt. This is due to:
- Training data – Different sources and time periods
- Knowledge cutoffs – When training data ends
- Response style – Formal vs. casual, brief vs. detailed
- Web access – Some have real-time browsing, others don't
This is why monitoring multiple models gives you a more complete picture than tracking just one.
Optimizing for Each Model
General Tips
- Create authoritative, well-researched content
- Use clear, descriptive titles and headings
- Include structured data on your website
- Build quality backlinks from reputable sources
For Perplexity
- Focus on being cited as a source
- Create comprehensive, fact-based content
- Ensure your site is crawlable and fast