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Understanding Your Dashboard

Learn to navigate and interpret your AI Visibility metrics.

Dashboard Overview

The AI Visibility dashboard provides a comprehensive view of how AI models perceive your brand. It displays key metrics, trends, and insights to help you understand and improve your AI presence.

Key Metrics

Visibility Score

Your overall visibility score (0-100) represents how prominently your brand appears in AI responses across all tracked prompts. A higher score means:

  • More frequent brand mentions
  • More positive sentiment
  • More citations of your content

Mentions

The total number of times your brand was mentioned across all AI model responses. This includes:

  • Direct brand name mentions
  • Product/service mentions
  • Website URL references

Citations

The number of times AI models cited your website as a source in their responses. Citations indicate that AI models consider your content authoritative.

Sentiment

The overall sentiment of AI responses about your brand:

  • Positive – AI models speak favorably about your brand
  • Neutral – AI models mention your brand without strong opinions
  • Negative – AI models express concerns or criticism

Dashboard Sections

Trend Charts

View your visibility metrics over time with interactive charts. You can:

  • Select different time ranges (7 days, 30 days, 90 days)
  • Compare metrics across different AI models
  • Identify trends and patterns in your visibility

Model Breakdown

See how each AI model responds to your tracked prompts:

  • ChatGPT – OpenAI's conversational AI
  • Claude – Anthropic's AI assistant
  • Perplexity – AI-powered search engine
  • Gemini – Google's AI model
  • Grok – xAI's conversational AI
  • Google AI – Google's AI Overview in search

Recent Responses

View the most recent AI responses to your tracked prompts. Click on any response to see:

  • Full response text
  • Detected mentions and citations
  • Sentiment analysis
  • Competitor mentions

Competitor Comparison

If you've set up competitor tracking, see how your visibility compares to competitors:

  • Side-by-side mention counts
  • Share of voice analysis
  • Competitive positioning insights

Filtering Data

Use filters to narrow down your dashboard view:

  • Date Range – View specific time periods
  • AI Models – Focus on specific models
  • Prompt Categories – Filter by prompt type
  • Sentiment – Show only positive, negative, or neutral responses

Exporting Data

Export your visibility data for reporting or analysis:

  1. Click the "Export" button in the dashboard
  2. Select the data range and format (CSV or PDF)
  3. Download your report

Dashboard Best Practices

  • Check weekly – Review your dashboard at least once a week to spot trends
  • Compare periods – Use date ranges to see how visibility changes over time
  • Focus on trends – Don't obsess over daily fluctuations; look at overall direction
  • Act on insights – Use Content Opportunities to improve weak areas

Next Steps

Now that you understand your dashboard: