Improving Content Quality

Why Articles Might Not Match Your Expectations

If your AI-generated articles aren't quite right – wrong tone, missing key points, too shallow, or just "off" from what you wanted – you're not alone. The good news is that Sight AI gives you complete control over how content is generated.

This guide walks through every customization option available, from quick fixes to comprehensive AI training. By the end, you'll have articles that sound exactly like your brand.

Quick Diagnostic Checklist

Before diving into customization, check these common causes:

• Have you set up Business Info? Without this, AI doesn't know your company, products, or audience
• Have you added any custom instructions? Default behavior is generic
• Is your keyword clear? Vague keywords produce vague content
• Did you choose the right article type? Listicle, Explainer, and Step-by-Step have different structures

Your 5 Levels of Control

Sight AI provides multiple layers of customization. Each level builds on the previous:

Step 1: Set Up Your Business Info

This is the most important step. Without Business Info, the AI is essentially guessing about your company.

To configure:

1. Go to AI Agents in your dashboard
2. Click the "Business Info" tab
3. Fill out all fields:

• Company Name: Your business name as you want it mentioned
• Industry: Your business sector (e.g., "B2B SaaS", "E-commerce", "Healthcare")
• Target Audience: Who reads your content (e.g., "Marketing managers at mid-sized companies")
• Brand Voice: How you want to sound (e.g., "Professional but friendly, no jargon")
• Key Products/Services: What you offer that should be mentioned
• Unique Selling Points: What makes you different from competitors

Result: Every article will now understand your business context and naturally incorporate your products and value propositions.

Step 2: Add Team Instructions (Global Rules)

Team instructions apply to ALL content generated across ALL your sites. Use these for your core brand guidelines.

To configure:

1. Go to AI Agents → "Team Instructions" tab
2. Enter your global content guidelines
3. Save changes

Example Team Instructions

TONE & VOICE:
- Write in a friendly, conversational tone
- Use "you" to address readers directly
- Avoid corporate jargon – explain terms if used
- Be confident but not arrogant

STRUCTURE:
- Use short paragraphs (2-3 sentences maximum)
- Include bullet points for lists of 3+ items
- Add a key takeaway at the end of major sections

BRAND MENTIONS:
- Mention [Your Product Name] naturally when relevant
- Never mention competitors by name
- Always link to our product pages when discussing solutions

CONTENT STANDARDS:
- Include real-world examples in every article
- Back up claims with data or research
- Provide actionable takeaways readers can implement

Step 3: Add Site-Level Instructions (Optional)

If you manage multiple sites with different brand voices, use site-level instructions to customize content for each site separately.

To configure:

1. Go to Site Settings
2. Find "AI Content Settings"
3. Enter site-specific instructions
4. Save changes

Site instructions add to team instructions – they don't replace them.

Step 4: Customize Individual AI Agents

This is where you get precise control. Sight AI uses a team of specialized agents, each handling a different aspect of content creation. You can customize each one individually.

Your AI Content Team

To customize an agent:

1. Go to AI Agents in your dashboard
2. Click on the agent card you want to customize
3. Click "Edit instructions"
4. Enter specific requirements
5. Save changes

Agent-Specific Instruction Examples

Content Writer (for tone/voice issues):

Write in a casual, conversational tone like you're explaining to a friend.
Use contractions (it's, you're, don't).
Avoid formal phrases like "it is important to note" or "one must consider".
Use Title Case for all H2 and H3 headings.
Keep paragraphs to 3 sentences maximum.

Content Strategist (for structure issues):

Always include these sections:
1. Quick summary (TL;DR) at the top
2. Main content with practical examples
3. Common mistakes to avoid
4. Key takeaways
5. FAQ section with 3-5 questions

Never include generic "conclusion" sections – end with takeaways instead.

Research Specialist (for depth/accuracy issues):

Focus on B2B SaaS examples and case studies.
Prioritize recent data (last 2 years).
Include specific statistics and percentages when available.
Look for expert quotes or industry research to cite.

SEO Optimizer (for keyword issues):

Place the primary keyword in the first 100 words naturally.
Don't force keywords – readability is more important.
Include related terms but never at the expense of natural writing.

Headline Specialist (for title issues):

Keep titles under 60 characters.
Never use clickbait tactics like "You Won't Believe..."
Include the year in titles for time-sensitive topics.
Start with action verbs when appropriate (How to, Guide to, etc.)

Step 5: Use Article-Level Instructions for One-Offs

For specific articles that need unique requirements, add article-level instructions during generation.

To use:

1. Click "Generate Article"
2. Enter your keyword and select article type
3. Expand "Custom Instructions" (below the form)
4. Enter article-specific requirements
5. Generate the article

Article instructions add to all other instructions – they're applied on top of team, site, and agent settings.

Common Problems & Solutions

Problem: Tone Doesn't Match My Brand

Symptoms: Articles sound too formal, too casual, or generic

Solution:

1. Go to AI Agents → Team Instructions
2. Add clear tone guidelines with examples
3. Also customize the Content Writer agent for more control

EXAMPLE: "Write in a warm, approachable tone. Use 'you' and 'we' instead 
of 'users' or 'the company'. Imagine you're writing an email to a smart 
colleague who's new to this topic."

Problem: Content is Too Shallow

Symptoms: Articles lack depth, miss key points, or feel generic

Solution:

1. Customize the Research Specialist: "Dive deep into this topic. Include specific examples, statistics, and expert insights."
2. Customize the Content Writer: "Our audience has intermediate knowledge – don't explain basic concepts."
3. Use more specific keywords (e.g., "advanced Python decorators" instead of "Python tips")

Problem: Wrong Article Structure

Symptoms: Missing sections, FAQ when you don't want it, wrong organization

Solution:

1. Customize the Content Strategist
2. Be explicit: "Always include a TL;DR at the top" or "Never add a FAQ section unless the user requests it"

Problem: Doesn't Mention My Product

Symptoms: Articles don't reference your products/services

Solution:

1. Fill out Business Info completely (especially Key Products)
2. Add to Team Instructions: "When relevant, mention [Product Name] as a solution to the problem discussed."
3. Set up Call-to-Action settings to automatically add CTAs

Problem: Wrong Heading Formatting

Symptoms: Headings use wrong capitalization, emojis, or style

Solution:

1. Customize the Content Writer
2. Be specific: "Use Title Case for H2, sentence case for H3. Never use emojis in headings."

Problem: SEO Feels Unnatural

Symptoms: Keywords stuffed awkwardly, content feels over-optimized

Solution:

1. Customize the SEO Optimizer
2. Add: "Natural readability is the priority. Never sacrifice flow for keyword placement."

Problem: Images Don't Match My Brand

Symptoms: Wrong style, colors, or aesthetic

Solution:

1. Go to AI Agents → AI Images tab
2. Set your brand color and default image style
3. Customize the Visual Designer for more control

Configure Your Call-to-Action

If you want articles to include CTAs to your product, pricing, or signup:

1. Go to AI Agents → "Call-to-Action" tab
2. Choose between "Default CTA" or "Custom CTA"
3. For custom CTAs, enter the link text and URL
4. Save changes

CTAs are automatically woven into your content naturally in the conclusion.

Best Practices for AI Training

Be Specific, Not Vague

• Bad: "Make it sound professional"
• Good: "Use formal language, avoid contractions, cite sources with inline links"

Include Examples

• Bad: "Use a good headline style"
• Good: "Headlines should be like: 'How to [Achieve X] in [Timeframe]: A Complete Guide'"

Prioritize Key Requirements

Put your most important requirements at the top. AI gives more weight to earlier instructions.

Test and Iterate

Generate a test article after making changes. Review it, then refine your instructions based on what still needs improvement.

Don't Contradict Yourself

• Bad: "Be concise" + "Include comprehensive detail on every topic"
• Good: "Be comprehensive on key concepts but concise on supporting details"

Keep Instructions Focused

100-300 words of instructions is usually ideal. Too many instructions can cause conflicts or dilute the most important ones.

Still Not Right? Use the Content Editor

After generation, you can refine any article with the AI Content Editor:

• Highlight any text and ask AI to rewrite it
• Regenerate sections that don't meet your standards
• Ask for changes in natural language ("Make this more casual", "Add an example here")
• Add, remove, or reorganize content manually

The Content Editor learns from your edits over time, so future articles will better match your preferences.

Learn more about the Content Editor →

Training AI for Autopilot

If you're using Autopilot for automatic daily article generation, all the customization options above apply:

• Business Info, Team Instructions, Site Instructions, and Agent Instructions all apply to Autopilot articles
• Autopilot articles use your default article type setting
• To change Autopilot defaults, configure your site's AI Content Settings

Tip: Get your instructions dialed in with a few manual test articles before enabling Autopilot. Once your settings are right, Autopilot will produce consistent content automatically.

Summary: Where to Configure What

Next Steps

• Deep dive: AI Agents customization
• Deep dive: Custom Instructions
• Post-generation editing with Content Editor
• Set up Autopilot with your customized settings

Still Need Help?

If you've tried the above and still aren't getting the content you want:

1. Email us at support@trysight.ai
2. Include an example article and describe what's not working
3. Share your current instructions so we can help optimize them

We're happy to help you dial in your AI settings to get exactly the content you need.