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Your Content Marketing Team

Sight AI gives you a full AI content marketing team. Instead of a single AI writing your articles, 8 specialized agents each handle a different part of the process — just like a real content team with dedicated roles. You can customize each agent’s behavior with specific instructions, giving you fine-grained control over every aspect of your content.

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Meet Your Agents

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Research Specialist

What they do: Gathers information, analyzes competitors, and identifies key points to cover in your article.
  • Searches for relevant data, statistics, and sources
  • Analyzes top-ranking competitor content for the target keyword
  • Identifies content gaps and unique angles
  • Compiles research into a structured brief for the writing team
When to customize: When you want research to focus on specific sources, industries, competitors, or data types. For example, instruct the Research Specialist to prioritize academic sources or focus on a specific geographic market.

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Content Strategist

What they do: Creates the article outline and determines the best structure and flow.
  • Designs the article’s heading structure and hierarchy
  • Plans the content flow from introduction to conclusion
  • Determines which subtopics to include and in what order
  • Ensures the outline targets the focus keyword effectively
When to customize: When you have a preferred article structure, want to emphasize certain subtopics, or need the outline to follow a specific template.

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Content Writer

What they do: Writes the full article based on the research brief and strategic outline.
  • Drafts all sections of the article in your brand voice
  • Incorporates research data, examples, and supporting evidence
  • Follows the outline structure while maintaining natural flow
  • Adapts tone and complexity to your target audience
When to customize: When you want to adjust writing style, tone, reading level, sentence structure, or the use of specific terminology. This is the most commonly customized agent.

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Quality Editor

What they do: Reviews the draft for clarity, grammar, readability, and overall quality.
  • Checks for grammatical errors and awkward phrasing
  • Improves sentence structure and paragraph flow
  • Ensures consistency in tone and style throughout the article
  • Verifies factual accuracy and logical coherence
When to customize: When you have specific editorial standards, style guide requirements, or quality thresholds you want enforced.

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SEO Optimizer

What they do: Refines the article for search engine performance.
  • Optimizes meta title and meta description
  • Improves keyword placement and density
  • Enhances heading tags for SEO value
  • Adds schema markup and structured data
  • Ensures readability scores meet SEO best practices
When to customize: When you have specific SEO guidelines, keyword density targets, or want to prioritize certain ranking factors.

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Headline Specialist

What they do: Crafts compelling headlines and subheadings that drive clicks and engagement.
  • Writes the primary article headline (H1)
  • Refines subheadings for clarity and engagement
  • Optimizes headlines for both search engines and readers
  • A/B tests headline variations for effectiveness
When to customize: When you have a preferred headline style, want to include specific power words, or need headlines to follow a particular formula.

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Visual Designer

What they do: Generates and selects images to enhance the article.
  • Creates AI-generated images relevant to the article’s content
  • Writes descriptive alt text for accessibility and SEO
  • Determines optimal image placement within the article
  • Ensures visual consistency across your content
When to customize: When you want a specific image style, prefer certain types of visuals (illustrations vs. photography), or have brand guidelines for imagery. What they do: Adds internal and external links to strengthen the article’s SEO and reader experience.
  • Identifies opportunities for internal links to your existing content
  • Finds authoritative external sources to cite
  • Ensures link anchor text is natural and relevant
  • Balances link density for readability and SEO
When to customize: When you want to prioritize linking to specific pages, avoid certain external domains, or control how many links appear in each article.

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How to Customize Agents

  1. Navigate to Site Settings in the sidebar
  2. Click the AI Agents tab
  3. Select the agent you want to customize
  4. Enter your custom instructions in the text field
  5. Click Save
Your instructions are applied to every article generated for that site. You can update them at any time — changes apply to future articles only.

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Example Instructions

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For the Content Writer

Write in a conversational, friendly tone. Use short paragraphs (2-3 sentences max).
Avoid jargon and explain technical terms when first introduced. Include real-world
examples and analogies to make complex topics accessible. Address the reader directly
using "you" and "your."

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For the Research Specialist

Focus on data from the last 12 months. Prioritize statistics from industry reports,
peer-reviewed studies, and official documentation. Always include at least 3 data
points or statistics per article. Avoid referencing competitor products by name unless
doing a comparison piece.

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For the Headline Specialist

Use numbers in headlines when possible (e.g., "7 Ways to..."). Keep headlines under
60 characters for SEO. Avoid clickbait -- headlines should accurately reflect the
content. Include the focus keyword naturally within the first 3 words when possible.

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Team vs. Agent Instructions

Sight AI supports two levels of instructions:
  • Team instructions — Applied globally to all agents. Use these for overarching guidelines like brand voice, target audience, and general content rules.
  • Agent instructions — Applied to a specific agent only. Use these for role-specific guidance that only affects one part of the pipeline.
Agent instructions take priority when they conflict with team instructions for that agent’s specific task.

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Business Info and CTA

In addition to agent instructions, you can configure:
  • Business information — Your company name, industry, product/service descriptions, and target audience. This context is shared with all agents to ensure content is relevant and on-brand.
  • Call to action (CTA) — A default CTA that agents include in articles. Set the CTA text, URL, and placement preferences.

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Troubleshooting

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Tone doesn’t match expectations

Add more specific instructions to the Content Writer agent. Include examples of the tone you want, such as: “Write like a knowledgeable friend explaining something over coffee — casual but credible.”

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Article structure isn’t right

Customize the Content Strategist agent with your preferred outline format. You can provide a template structure that the agent should follow.

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Content lacks depth

Instruct the Research Specialist to gather more data points and the Content Writer to include more examples, case studies, and supporting evidence.

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Headings are too generic

Give the Headline Specialist examples of headings you like and specific guidelines for the style you prefer.

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SEO score is low

Add specific SEO requirements to the SEO Optimizer agent, such as target keyword density, meta description length, or heading tag rules.

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Content doesn’t reflect your brand

Add detailed business context in the Business Info section and provide brand voice guidelines in the Team Instructions. Adjust the Link Strategist instructions with specific rules, such as “Include 3-5 internal links and 2-3 external links per article.”

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Images don’t match your brand

Customize the Visual Designer with your preferred image style, color palette, or visual themes.

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Best Practices

  • Start with team instructions to set the overall tone and guidelines, then customize individual agents as needed
  • Be specific — vague instructions produce vague results. Instead of “write well,” say “use short sentences, active voice, and include one example per section”
  • Test and iterate — generate a test article, review the output, and refine your instructions based on what you see
  • Don’t over-constrain — too many conflicting instructions can confuse agents. Focus on the most important guidelines
  • Review periodically — update your instructions as your brand voice, audience, or content strategy evolves