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Overview

Custom instructions let you control how Sight AI generates content for your site. By providing specific guidance, you can ensure every article matches your brand voice, meets your quality standards, and follows your content strategy — without manually editing each piece.

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Instruction Levels

Sight AI supports two levels of custom instructions:

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Site-Level Instructions

Site-level instructions apply to every article generated for your site. Use these for consistent, cross-cutting guidelines.
  • Set in Site Settings > Custom Instructions
  • Applied automatically to all generation methods (single, bulk, and Autopilot)
  • Best for brand voice, audience targeting, and universal formatting rules

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Article-Level Instructions

Article-level instructions apply to a single article only. Use these for one-off requirements or overrides.
  • Set when generating an individual article in the “Custom Instructions” field
  • Override site-level instructions when there’s a conflict
  • Best for topic-specific guidance, unique formatting needs, or special requirements

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Instruction Examples

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Brand Voice

Write in a professional but approachable tone. Use "we" when referring to the company
and "you" when addressing the reader. Avoid slang, but don't be overly formal. Our
brand voice is confident, helpful, and straightforward.

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Target Audience

Our target audience is small business owners with limited technical knowledge. Avoid
industry jargon and acronyms without explanation. Assume the reader has no prior
experience with SEO or content marketing. Use analogies from everyday business
operations to explain technical concepts.

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Formatting

Use short paragraphs (2-3 sentences maximum). Include a bulleted list in every major
section. Add a summary box at the end of each article. Use bold text for key terms
when first introduced. Include at least one table per article for easy comparison.

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Content Requirements

Every article must include at least 3 real-world examples. Include statistics from
reputable sources published within the last 2 years. Add a "Key Takeaways" section
at the beginning of each article. End with a clear call-to-action directing readers
to our product page.

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SEO Instructions

Include the focus keyword in the first paragraph, at least 2 H2 headings, and the
conclusion. Keep meta descriptions between 150-160 characters. Use related keywords
naturally throughout -- do not keyword-stuff. Ensure the article answers the top 3
"People Also Ask" questions for the target keyword.

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Best Practices

  • Be specific — “Write in a casual tone” is vague. “Write like you’re explaining something to a smart friend over coffee — use contractions, short sentences, and the occasional question to keep things conversational” is specific.
  • Prioritize — Put your most important instructions first. If you have many guidelines, agents will weight earlier instructions more heavily.
  • Test and iterate — Generate a test article, review the output, refine your instructions, and repeat. Small wording changes can have a big impact.
  • Avoid contradictions — Don’t say “keep it brief” and “cover every subtopic in depth” in the same instruction set. If you have conflicting needs, use article-level instructions to override site-level ones for specific articles.

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What to Include

  • Brand voice and tone guidelines
  • Target audience description
  • Formatting preferences
  • Required sections or content elements
  • SEO guidelines and keyword rules
  • CTA text and placement
  • Topics or angles to emphasize
  • Preferred sources or data types

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What to Avoid

  • Overly long instructions (keep it under 500 words per level)
  • Contradictory guidelines in the same instruction set
  • Instructions that are too vague to act on
  • Repeated or redundant instructions
  • Instructions about topics unrelated to content generation

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Template Instructions

Use this template as a starting point and customize it for your site: 
BRAND VOICE:
[Describe your tone, style, and personality. Include 2-3 example phrases.]

TARGET AUDIENCE:
[Describe who your readers are, their knowledge level, and what they care about.]

FORMATTING:
[List your formatting preferences -- paragraph length, use of lists, tables, etc.]

CONTENT REQUIREMENTS:
[Specify what every article must include -- examples, data, sections, CTAs.]

SEO GUIDELINES:
[Note any keyword rules, meta description requirements, or heading conventions.]

THINGS TO AVOID:
[List any topics, phrases, tones, or formats you want the AI to stay away from.]