Content Opportunities

Overview

Content Opportunities are AI-suggested article ideas based on your tracked prompts and brand analysis. By analyzing what AI models recommend for your industry, Sight AI identifies gaps in your content strategy and suggests topics that can improve your AI visibility.

How It Works

Sight AI analyzes AI responses to your tracked prompts and identifies:

1. Topics competitors are mentioned for – Content areas where competitors appear but you don't
2. Common user questions – Questions AI models frequently address in your space
3. Recommended resources – Topics that AI models suggest as helpful
4. Content gaps – Areas where your brand is missing from AI recommendations

Viewing Content Opportunities

1. Navigate to AI Visibility in the sidebar
2. Click the "Opportunities" tab
3. Select "Content" to view content opportunities

Opportunity Details

Each content opportunity includes:

Topic Title

A suggested topic or headline for the content piece. This is generated based on AI analysis of your tracked prompts.

Opportunity Score

A score from 0-100 indicating the potential value of the content opportunity:

• 80-100: High priority – likely to significantly improve visibility
• 60-79: Medium priority – good potential for improvement
• Below 60: Lower priority – still valuable but less urgent

Suggested Article Type

The recommended format for the content:

• Explainer – Best for educational, in-depth content
• Listicle – Best for roundups, comparisons, and lists
• Step-by-Step – Best for tutorials and how-to guides

Rationale

An explanation of why this topic was suggested, including:

• Which AI models frequently discuss this topic
• How competitors are positioned
• The potential impact on your visibility

Acting on Opportunities

To create content from an opportunity:

1. Click on an opportunity to view details
2. Click "Generate Article" to create content directly
3. The topic and suggested type will be pre-filled
4. Add any custom instructions and generate

Alternatively, you can:

• Add to Planner – Schedule the content for later
• Dismiss – Remove the opportunity if not relevant
• Save for Later – Bookmark for future consideration

Prioritizing Opportunities

Use these criteria to prioritize which opportunities to pursue:

• High opportunity score – Focus on 80+ scores first
• Alignment with business goals – Choose topics that match your strategy
• Competitive gaps – Target areas where competitors are mentioned but you're not
• Search volume – If provided, consider topics with higher search interest

Refreshing Opportunities

Content opportunities are automatically updated as new AI responses are collected. You can also manually refresh to get the latest suggestions:

1. Click the "Refresh" button on the Opportunities page
2. Wait for the analysis to complete
3. Review new opportunities

Plan Availability

Content Opportunities are available on all plans. The feature analyzes your tracked prompts to identify content gaps, so the more tracked prompts you have, the more opportunities you'll discover.

Best Practices

• Review weekly – Check opportunities regularly for new suggestions
• Act on high-scorers – Prioritize opportunities with scores above 80
• Build a content calendar – Use opportunities to plan your content strategy
• Track results – After publishing, monitor if your visibility improves

Next Steps

• Explore Outreach Opportunities
• Learn about AI Content Generation
• Use the Content Planner