AI Prompt Opportunities

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Overview

AI Prompt Opportunities (formerly “Content Opportunities”) analyze your tracked AI prompt data to identify topics where AI models recommend competitors but not you. They tell you what content to create so AI assistants start mentioning your brand. They live in the AI Prompts tab under Visibility → Opportunities at app.trysight.ai/visibility/opportunities/ai-prompts.

Looking for opportunities based on Google Search Console data? See Search Opportunities — Content Gap, Refresh, Interlinks, and Rising Pages all derive from GSC.

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How It Works

Sight AI examines your tracked prompt responses to identify:

• Topics where you’re not being mentioned but competitors are
• Questions AI models struggle to answer about your brand or industry
• Gaps in your content library that prevent AI models from citing you
• Trending topics in your space that represent high-potential opportunities

Each opportunity comes with a score, suggested article type, and rationale to help you prioritize and act quickly.

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Viewing Opportunities

1. Navigate to Visibility → Opportunities
2. Click the AI Prompts tab
3. Browse the list of identified opportunities
4. Sort by opportunity score to focus on the highest-potential topics first
5. Click any opportunity to see full details and take action

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Opportunity Details

Each opportunity includes:

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Topic / Prompt

The tracked prompt or topic that revealed the gap. This is the question AI assistants are getting that you should be the answer to.

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Opportunity Score

A score from 0 to 100 that indicates the potential impact of creating content on this topic:

• 80–100 — High impact. This topic has strong potential to improve your visibility.
• 50–79 — Moderate impact. Worth pursuing, especially if it aligns with your content strategy.
• 20–49 — Lower impact. Consider these as secondary priorities.
• 0–19 — Minimal impact. Address these only if they fit naturally into your plans.

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Suggested Article Type

The recommended format for the content:

• How-to guide — Step-by-step instructional content
• Comparison article — Side-by-side analysis of options
• Listicle — Curated list of recommendations or resources
• In-depth guide — Comprehensive coverage of a topic
• FAQ page — Answers to commonly asked questions
• Case study — Real-world examples and results

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Models Missing & Mentioned

Each row shows which AI models did mention you for this prompt and which models missed you. This helps you target platform-specific gaps.

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Competitors

Brands that are appearing in the AI responses for this prompt. Click the competitor count to see the full list and competitor positions.

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Acting on Opportunities

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Generate Article

Use Sight AI’s built-in article generation to quickly create a draft based on the opportunity. The generated article is optimized for AI visibility and can be edited before publishing.

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Bulk Accept

Use the row checkboxes to select multiple opportunities, then click Accept. Accepted opportunities appear in the Accepted queue (combined with accepted Search Opportunities) for you or the AI Opportunity Agent to act on.

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Reject

If an opportunity isn’t relevant to your business, reject it. Rejected opportunities won’t reappear in subsequent worker runs.

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Hand Off to an Agent

The AI Opportunity Agent can work through your AI Prompt opportunity backlog automatically, creating articles on a schedule with budget caps and dedup checks.

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Prioritizing Opportunities

When deciding which opportunities to pursue first:

1. Start with high scores — Focus on opportunities with scores above 70 for the biggest impact
2. Align with business goals — Prioritize topics that match your current marketing objectives
3. Consider effort vs. impact — Some opportunities may require less effort to address than others
4. Check competitor activity — Opportunities where competitors are actively gaining visibility deserve urgent attention
5. Balance quick wins and long-term plays — Mix easy-to-create content with more comprehensive pieces

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Refreshing Opportunities

AI Prompt opportunities are updated as new prompt data comes in. As you publish content and your AI visibility changes, new opportunities may emerge while others are resolved. Check back regularly to keep your content strategy aligned with your AI visibility goals.

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Plan Availability

Autonomous Autopilot Agents that act on AI Prompt Opportunities require the Agents+ add-on ($399/mo per site).

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Best Practices

• Review opportunities weekly to stay ahead of content gaps
• Act on high-score opportunities quickly before competitors fill the gap
• Track the impact of content you create from opportunities — monitor changes in mentions, citations, and positions
• Pair AI Prompt opportunities with Search Opportunities — the same article often satisfies both an AI gap and a Google content gap
• Combine with Outreach Opportunities for maximum impact, then track every reply in the Outreach Inbox

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Next Steps

• Browse Search Opportunities for GSC-derived ideas
• Set up the AI Opportunity Agent to act on opportunities automatically
• Review your AI Visibility dashboard to see what’s improving
• Open the Outreach Inbox to manage outreach conversations alongside content work