Outreach Opportunities

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Overview

Outreach Opportunities identifies websites and domains that AI models frequently cite and recommend in your industry. These represent high-value link building and partnership opportunities — if AI models trust these sources, getting featured on them can boost your own AI visibility.

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How It Works

Sight AI analyzes citations across all tracked AI model responses to find:

• Frequently cited domains in your industry that you’re not yet featured on
• High-authority sources that AI models trust and reference regularly
• Relevant websites where a mention, backlink, or guest post could improve your visibility
• Contact information to help you reach out efficiently

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Viewing Opportunities

1. Navigate to Visibility → Opportunities
2. Click the Outreach tab (URL: /visibility/opportunities/outreach)
3. Browse the list of identified outreach targets
4. Sort by domain rating, relevance, or industry
5. Click on any opportunity to see full details and begin outreach

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Opportunity Details

Each outreach opportunity includes:

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Website Information

• Domain — The website URL
• Domain Rating (DR) — A measure of the site’s authority and backlink strength
• Industry — The primary industry or niche of the website

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Context

Details on why this opportunity was identified, including:

• Which AI prompts triggered citations to this domain
• How frequently AI models cite this source
• What type of content on this domain is being cited
• How this source relates to your brand and industry

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Contact Information (Agents+)

Author and editor contact discovery is part of the Agents+ add-on. When your site is licensed for Agents+, every outreach opportunity unlocks:

• Author name — pulled from the article byline (JSON-LD, OpenGraph, microdata, or in-body “By Jane Doe” text). This is free.
• Author email — verified through Hunter’s Email Finder + Email Verifier so you only see deliverable addresses, not guesses.
• Provenance label on each contact (Verified via Hunter, Scraped from byline, etc.) so you know how strong the signal is before you write to them.

How it gets populated Author contact info is filled in two ways once your site is on Agents+:

1. Automatically by the Outreach Agent as it processes each opportunity on its scheduled run. The agent uses the same byline scrape → Hunter lookup pipeline described above.
2. On demand from the opportunity modal. Opening any outreach row that doesn’t yet have a contact triggers a lookup right away — no need to wait for the next agent tick. This is especially useful for opportunities that already existed in your queue before you upgraded to Agents+.

Cost guardrail Hunter usage is metered in credits and capped per site per month. The cap (Hunter monthly credit cap) lives in Outreach Agent → Settings. When the cap is reached, the modal shows a clear “raise the cap or wait until the 1st” message instead of silently spending. Lookups for rows that already have contact info (or that previously concluded “no match”) are free — we never re-spend on the same row. Without Agents+ The Outreach Opportunities tab still works for sites that aren’t on Agents+ — you’ll see the article, the domain, the DR, and the article type — but the Author column is replaced with an Agents+ upsell pill, and opening the modal shows the upgrade card instead of a contact email.

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Outreach Workflow

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Tracking Status

Each outreach opportunity has a status to help you manage your pipeline:

• New — Freshly identified opportunity, not yet contacted
• Contacted — You’ve sent an initial outreach message
• Replied — The contact has responded to your outreach
• Success — The outreach resulted in a link, mention, or partnership
• Declined — The contact declined your outreach request

Update the status as your outreach progresses to keep your pipeline organized.

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Email Generation

Sight AI can generate personalized outreach email drafts based on:

• The website and contact you’re reaching out to
• Your brand and value proposition
• The specific context of why this outreach makes sense
• Common outreach best practices

Review and customize the generated email before sending to ensure it matches your voice and approach. Once sent, every reply lands in the Outreach Inbox — read the thread, hit Draft with AI for a follow-up draft, or let the autonomous Outreach Agent handle it.

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Adding Notes

Add notes to any outreach opportunity to track:

• Conversation history and key points discussed
• Follow-up reminders and next steps
• Internal notes about the opportunity’s priority or relevance
• Any specific requirements or preferences the contact has mentioned

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Prioritizing Outreach

When deciding which opportunities to pursue first:

1. Domain Rating — Higher DR sites have more authority and can provide stronger signals to AI models
2. Relevance — Sites closely related to your industry and content are more likely to result in successful outreach
3. Citation frequency — Domains that AI models cite frequently carry more weight
4. Achievability — Consider how realistic it is to get featured on each site
5. Existing relationships — If you already have a connection to the domain, prioritize it

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Best Practices

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Personalize Your Outreach

Generic outreach gets ignored. Reference specific content on their site, explain why a collaboration makes sense, and offer clear value to the other party.

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Follow Up

Most successful outreach requires at least one follow-up. Set reminders and track your follow-up schedule using the status and notes features.

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Track Everything

Keep your outreach statuses up to date so you can measure your success rate and identify patterns in what works.

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Plan Limits

The autonomous Outreach Agent, the Outreach Inbox, and Hunter-backed author email lookup are part of the Agents+ add-on, sold per-site on top of any paid plan. See Plans and Pricing for current Agents+ pricing.

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Combining with Other Opportunities

For maximum impact, pair outreach opportunities with content opportunities:

• Create content based on an AI Prompt opportunity or Search opportunity
• Use outreach opportunities to get that content featured or linked on high-authority sites
• Monitor how the combination of new content and new backlinks affects your AI visibility

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Outreach Agent (Agents+)

The merged Outreach Agent ships as part of the Agents+ add-on and turns the manual outreach workflow into an autonomous flow:

• Author email + name lookup populates each opportunity row (see “Contact Information” above).
• Personalized pitch drafting in your configured voice, using the article context and your site’s value proposition.
• Sending from your own dedicated outreach domain — registered separately from your main brand domain (e.g. trysightai.com if your real site is trysight.ai) so cold-send reputation stays isolated from the mail your customers and transactional flows rely on. Sight AI provisions the Mailgun SPF and DKIM records for you; you’ll also want to add a DMARC record (Gmail, Outlook, and Yahoo all look for it, and the dashboard surfaces a recommended starter record). See Outreach Email Setup for the end-to-end walkthrough.
• Reply triage with suppressions, the locked Mon–Fri 9 AM ET send window, and per-conversation reply caps. Inbounds outside the window are deferred until the next slot; weekends are always skipped.
• An Inbox that surfaces every conversation — agent-initiated threads, replies coming back from prospects, pitches your team forwarded in, and direct inbound to your bucket address — with manual reply, AI draft, take-over, and retry controls.
• Optional inbox setup to route replies to a personal mailbox on your dedicated outreach domain (e.g. john.smith@trysightai.com) instead of the Sight AI Inbox, while still letting the agent triage forwarded copies of those replies in the background. Configured as part of the Outreach Email Setup flow.

The Agent supports two pitch shapes via capability toggles:

• Backlink pitches — high-DR articles mentioning competitors, asking for a mention/link.
• Listicle pitches — existing roundup articles, asking to be added to the list.

When your team isn’t on Agents+, the Outreach Opportunities tab still surfaces the rows themselves (so you can do outreach manually) but the author contact discovery and the autonomous send/reply flow stay locked behind the upgrade.

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Sending domain setup

The Outreach Agent sends from a domain you register only for outbound — never from a shared platform address, and never from your primary product domain. Cold outreach and your transactional / marketing mail need to keep their DNS, sender reputation, and authentication records isolated; if a prospect marks a cold email as spam, you don’t want that reputation hit landing on receipts, password resets, or your newsletter. The Agent refuses to send until a dedicated outbound domain is configured AND DNS-verified in Outreach Agent → Settings → Sending domain. The full walkthrough — registering a dedicated domain, creating a personal mailbox on it, pasting the Mailgun-generated SPF / DKIM / DMARC records into your registrar (with provider-specific guides for GoDaddy, Cloudflare, Namecheap, Squarespace, and others), verifying the domain, and wiring replies back through inbox setup — lives in a single positioned end-to-end guide: The short version of why to use a dedicated domain:

• Same name, different TLD — register a fresh .com (or other common TLD) that reads like your brand on a different TLD. Examples: trysightai.com if your real site is trysight.ai; acmeio.com if your site is acme.io.
• Avoid suffixes like -outreach, -mail, -team — they read as a marketing domain to recipients and undermine the personal-feeling From line.
• Don’t reuse your main brand domain or a subdomain of it — even if it already has SPF, DKIM, and DMARC configured. Cold outreach generates bounces and complaints at rates your transactional mail never does, and those signals follow the domain.