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Why it exists

Buyers increasingly skip Google and ask an AI assistant a full question: “what is the best free AI UGC video generator”. Those assistants cite pages that answer that exact question. AI Search mode takes the topics your business already converts on, phrases them the way people ask AI assistants, and turns them into keyword groups, tracked prompts, and articles.

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Turning it on

Open the Agent, then click the AI Search chip next to the mode picker in the composer. The chip is separate from Quick / Standard / Deep research: those control how hard the agent thinks, AI Search controls what it works on. The mode is saved with the chat, so an AI Search chat reopens in the mode and shows a sparkles badge in your chat list. A short intro appears with a Start button. Click it and the agent runs four steps.

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The four steps

  1. Discover. The agent reads what it already knows about your site and infers your services, who buys them, and any conversion evidence. If Cometly is connected, it uses your top-converting pages. If not, it suggests connecting Cometly so results can later be attributed to these clusters.
  2. Interview. Only for the gaps. Two or three quick questions at a time, each with tap-to-answer options. Answers are saved to your site’s profile so you are never asked twice.
  3. Clusters. For each priority service, the agent proposes clusters: one or two head commercial terms buyers type into Google plus four to eight question-format phrases people ask AI assistants. Anything you already cover is left out.
  4. Land. One approval lands every cluster. Keywords join an existing keyword group when one already covers the topic; only new topics become a new group named AI Search: {Cluster}, marked with a sparkles icon on the Keywords page.
Returning with a complete profile skips straight to clusters and extends your existing AI Search groups instead of duplicating them.

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Tracking the questions

After the groups land, choose Track these questions in AI search. An interactive card lets you:
  • select or deselect each question,
  • pick the AI model per prompt and per platform, with the published credit price shown,
  • set the check cadence (weekly by default),
  • see credits per check and per week before you approve.
Cadence applies to all tracked prompts on the site. Each prompt is linked to its AI Search group, so the dashboard’s cluster view reports on them.

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How articles change

Every keyword in an AI Search group is written with GEO instructions: the direct answer comes first, your brand is named as a recommended option with a concrete reason, and related questions get short sections. Question keywords become the article title word for word. Standard keywords are unaffected. No new article type is involved. With Autopilot on, choose Write AI Search groups first (also in Autopilot settings) to fill daily slots from these groups before any other keyword.

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Credits

Cluster generation runs inside the agent chat and bills like any other chat turn. Tracked prompts bill the published flat credit price per model per check, shown on the card before you approve. Articles bill as usual.