Overview
AI Visibility gives you a window into how artificial intelligence models — like ChatGPT, Claude, Perplexity, Gemini, and Grok — perceive, mention, and recommend your brand. As AI-powered search and assistants become the primary way people discover products and services, understanding your presence in these responses is critical. With Sight AI’s AI Visibility module, you can track your brand’s presence across the most influential AI platforms and take action to improve it.Why AI Visibility Matters
Traditional SEO focuses on ranking in search engine results. But increasingly, users are turning to AI assistants for recommendations, comparisons, and answers. SparkToro’s 2024 Zero-Click Search Study found that 58.5% of US Google searches now end without a click to an external website — a trend that has only accelerated as AI Overviews and AI assistants answer more queries directly on the results page. If your brand isn’t showing up in those AI-generated responses, you’re missing a rapidly growing channel. AI Visibility helps you:- Understand your brand’s AI footprint — see where and how often AI models mention you
- Identify gaps — discover where competitors appear but you don’t
- Improve your positioning — use data-driven insights to optimize for generative engines (GEO)
- Track progress over time — monitor trends in mentions, sentiment, and citations
What You Can Track
Mentions
Track how often AI models reference your brand by name. See which platforms mention you most and identify patterns in how you’re discussed. Learn more about MentionsCitations
Discover when AI models cite your website or content as a source. Citations are a strong signal that AI trusts your content as authoritative. Learn more about CitationsSentiment
Analyze the tone AI models use when discussing your brand — positive, neutral, or negative. Sentiment directly impacts whether users trust AI recommendations about you. Learn more about SentimentPositions
See where your brand ranks when AI models list recommendations or comparisons. Position 1 means you’re the top recommendation. Learn more about PositionsCompetitor Mentions
Monitor how often competitors appear in the same AI responses as your brand, and compare your visibility against theirs.Tracked Prompts
AI Visibility works by sending tracked prompts to AI models every 3 days. These are questions you define — things your potential customers might ask an AI assistant. Sight AI then analyzes the responses to extract mentions, citations, sentiment, and positioning data. Learn how to set up Tracked PromptsPlan Limits
The number of tracked prompts and competitors you can monitor depends on your plan:| Plan | Tracked Prompts | Competitors |
|---|---|---|
| Starter | 50 | 5 |
| Pro | 100 | 5 |
| Advanced | 250 | 5 |
| Premium | 500 | 5 |
Getting Started
- Set up your tracked prompts — Define the questions you want to monitor across AI models. Set up prompts
- Review your AI Visibility dashboard — Once prompts have been processed, explore your visibility metrics across the Mentions, Positions, Citations, and Sentiment tabs at
/visibility. - Use the combined Dashboard — for a daily 60-second view that pulls AI visibility together with Google Search Console performance.
- Act on opportunities — Use AI Prompt Opportunities, Search Opportunities, and Outreach Opportunities to improve your visibility — or hand them off to Autopilot Agents to act automatically.
- Triage outreach in one place — Watch agent and manual replies, draft new ones with AI, and take over conversations the agent didn’t auto-reply to in the Outreach Inbox.