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Overview

AI Visibility gives you a window into how artificial intelligence models — like ChatGPT, Claude, Perplexity, Gemini, and Grok — perceive, mention, and recommend your brand. As AI-powered search and assistants become the primary way people discover products and services, understanding your presence in these responses is critical. With Sight AI’s AI Visibility module, you can track your brand’s presence across the most influential AI platforms and take action to improve it.

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Why AI Visibility Matters

Traditional SEO focuses on ranking in search engine results. But increasingly, users are turning to AI assistants for recommendations, comparisons, and answers. If your brand isn’t showing up in these AI-generated responses, you’re missing a rapidly growing channel. AI Visibility helps you:
  • Understand your brand’s AI footprint — see where and how often AI models mention you
  • Identify gaps — discover where competitors appear but you don’t
  • Improve your positioning — use data-driven insights to optimize for generative engines (GEO)
  • Track progress over time — monitor trends in mentions, sentiment, and citations

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What You Can Track

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Mentions

Track how often AI models reference your brand by name. See which platforms mention you most and identify patterns in how you’re discussed. Learn more about Mentions

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Citations

Discover when AI models cite your website or content as a source. Citations are a strong signal that AI trusts your content as authoritative. Learn more about Citations

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Sentiment

Analyze the tone AI models use when discussing your brand — positive, neutral, or negative. Sentiment directly impacts whether users trust AI recommendations about you. Learn more about Sentiment

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Positions

See where your brand ranks when AI models list recommendations or comparisons. Position 1 means you’re the top recommendation. Learn more about Positions

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Competitor Mentions

Monitor how often competitors appear in the same AI responses as your brand, and compare your visibility against theirs.

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Tracked Prompts

AI Visibility works by sending tracked prompts to AI models on a daily schedule. These are questions you define — things your potential customers might ask an AI assistant. Sight AI then analyzes the responses to extract mentions, citations, sentiment, and positioning data. Learn how to set up Tracked Prompts

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Plan Limits

The number of tracked prompts and competitors you can monitor depends on your plan:
PlanTracked PromptsCompetitors
Lite252
Starter505
Pro1005
Advanced2505

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Getting Started

  1. Set up your tracked prompts — Define the questions you want to monitor across AI models. Set up prompts
  2. Review your dashboard — Once prompts have been processed, explore your visibility metrics. View your dashboard
  3. Analyze your data — Dive into mentions, citations, sentiment, and positions to understand your AI presence. Understand mentions
  4. Act on opportunities — Use content and outreach opportunities to improve your visibility. Explore opportunities