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Dashboard Overview

The AI Visibility dashboard is your central hub for understanding how AI models perceive your brand. It brings together all of your key metrics — mentions, citations, sentiment, and positions — into a single, easy-to-navigate view.

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Key Metrics

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Visibility Score

Your overall visibility score ranges from 0 to 100 and represents how prominently your brand appears across all tracked AI models and prompts. A higher score means AI models are mentioning, citing, and recommending your brand more frequently and more favorably.

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Mentions

The total number of times AI models referenced your brand by name across all tracked prompts. This gives you a raw count of your brand’s presence in AI responses. Learn more about Mentions

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Citations

The number of times AI models cited your website or content as a source. The “You Appeared” column shows whether your domain was included in the AI’s response for each prompt. Learn more about Citations

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Sentiment

The overall sentiment of AI responses about your brand, measured on a scale from negative to positive. This tells you not just if you’re mentioned, but how you’re described. Learn more about Sentiment

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Dashboard Sections

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Trend Charts

Visualize how your key metrics change over time. Trend charts show daily, weekly, or monthly views of your visibility score, mentions, citations, and sentiment. Use these to identify patterns and measure the impact of your optimization efforts.

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Model Breakdown

See how your visibility varies across different AI platforms:
  • ChatGPT — OpenAI’s conversational AI
  • Claude — Anthropic’s AI assistant
  • Perplexity — AI-powered search engine
  • Gemini — Google’s AI model
  • Grok — xAI’s conversational AI
  • Google AI Overview — AI-generated summaries in Google Search
Each model may perceive your brand differently, so understanding the breakdown helps you target your optimization efforts.

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Recent Responses

View the most recent AI responses to your tracked prompts. This section shows you exactly what each AI model said, so you can read the full context of how your brand was mentioned (or not mentioned).

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Competitor Comparison

Compare your visibility metrics side-by-side with your tracked competitors. See who’s getting mentioned more, who has better sentiment, and where you have opportunities to close the gap.

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Filtering Your Data

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Date Range

Select a specific time period to analyze. Use preset ranges (last 7 days, last 30 days, last 90 days) or set a custom date range.

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AI Models

Filter results by specific AI models to see how your visibility differs across platforms. This is useful for identifying which models you’re performing well on and which need improvement.

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Prompt Categories

If you’ve organized your tracked prompts into categories, you can filter the dashboard to show only results from specific categories. This helps you focus on particular areas like brand awareness, competitive positioning, or use case queries.

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Sentiment

Filter responses by sentiment type — positive, neutral, or negative — to quickly find areas of concern or success.

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Exporting Data

Export your AI Visibility data for further analysis or reporting. The dashboard supports exporting to CSV format, which includes all metrics, prompt details, and response data for the selected filters and date range.

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Best Practices

  • Check your dashboard weekly to stay on top of trends and changes
  • Compare across models to understand platform-specific differences
  • Use date ranges to measure the impact of content changes or campaigns
  • Filter by category to focus your analysis on specific business objectives
  • Track competitors to benchmark your performance and identify opportunities