Setting Up Tracked Prompts

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What Are Tracked Prompts?

Tracked prompts are the questions you want Sight AI to send to AI models on your behalf. Think of them as the queries your potential customers might type into ChatGPT, Claude, Perplexity, or other AI assistants. Sight AI re-checks these prompts on a schedule you choose, analyzes the responses, and reports back on mentions, citations, sentiment, and positioning.

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Creating a Tracked Prompt

1. Navigate to Visibility → Prompts (URL: /visibility/prompts/tracking)
2. Click Add Prompt
3. Enter your prompt text — this should be a natural question someone might ask an AI assistant
4. Optionally assign a category to organize your prompts
5. Click Save

Your prompt will be included in the next scheduled check for your site. You can also bulk-upload prompts from a CSV at /visibility/prompts/bulk or browse historical prompt responses at /visibility/prompts/history.

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Best Practices for Writing Prompts

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Be Specific

Vague prompts produce vague results. Instead of “What’s the best software?”, try “What’s the best project management software for remote teams?”

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Use Natural Language

Write prompts the way a real person would ask an AI assistant. Conversational, question-based prompts yield the most realistic and useful data.

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Cover Different Angles

Don’t just track one type of question. Create prompts that cover:

• Brand awareness — “Have you heard of [your brand]?”
• Category queries — “What are the best [your category] tools?”
• Comparison queries — “How does [your brand] compare to [competitor]?”
• Problem-solving — “How do I [solve a problem your product addresses]?”
• Recommendation requests — “What [product type] do you recommend for [use case]?”

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Suggested Prompt Templates

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Brand Awareness

• “What is [your brand] and what do they do?”
• “Tell me about [your brand]”
• “Is [your brand] a good choice for [use case]?”

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Category Leadership

• “What are the top [your category] platforms in 2025?”
• “What’s the best [product type] for [target audience]?”
• “Which [your category] tools do experts recommend?”

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Competitive Positioning

• “How does [your brand] compare to [competitor]?”
• “[Your brand] vs [competitor] — which is better?”
• “What are the pros and cons of [your brand] versus [competitor]?”

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Organizing with Categories

Categories help you group related prompts for easier analysis. Common categories include:

• Brand — Direct brand awareness queries
• Category — Industry and category-level queries
• Competitive — Head-to-head comparison queries
• Use Case — Problem and solution-oriented queries
• Product — Specific product or feature queries

You can filter your dashboard and reports by category to focus on specific areas of your AI visibility.

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Recheck Schedule

Tracked prompts are re-checked on a cadence you choose for each site, set from the frequency selector on the Visibility → Prompts page: On each run, Sight AI sends your active prompts to all tracked AI models and analyzes the responses. Each scheduled recheck spends AI credits (roughly 3 credits per prompt across all 5 models), so faster cadences cost more — the app shows a live credit estimate when you change the frequency. Weekly is a good balance for most teams; switch to daily when you’re actively optimizing and want a tight feedback loop, or monthly to minimize spend.

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Managing Your Prompts

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Editing a Prompt

Click on any existing prompt to edit its text or category. Changes take effect on the next scheduled check for your site.

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Deleting a Prompt

Remove prompts you no longer need by clicking the delete icon. Historical data from deleted prompts is preserved in your reports.

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Prompt Organization Tips

• Review your prompts monthly to ensure they’re still relevant
• Remove underperforming prompts and replace them with new angles
• Balance your prompts across different categories for comprehensive coverage

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Prompt Limits

Every site includes up to 500 tracked prompts — the same on every plan. The limit is per site, so each site you add gets its own 500. If you reach the limit, deactivate prompts you no longer need to free up room.