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What Are Tracked Prompts?

Tracked prompts are the questions you want Sight AI to send to AI models on your behalf. Think of them as the queries your potential customers might type into ChatGPT, Claude, Perplexity, or other AI assistants. Sight AI re-checks these prompts on a schedule you choose, analyzes the responses, and reports back on mentions, citations, sentiment, and positioning.

Creating a Tracked Prompt

  1. Navigate to Visibility → Prompts (URL: /visibility/prompts/tracking)
  2. Click Add Prompt
  3. Enter your prompt text — this should be a natural question someone might ask an AI assistant
  4. Optionally assign a category to organize your prompts
  5. Optionally choose which AI platforms will run the prompt — if you skip this, the prompt inherits your site’s default platforms
  6. Click Save
Your prompt will be included in the next scheduled check for your site. You can also bulk-upload prompts from a CSV at /visibility/prompts/bulk or browse historical prompt responses at /visibility/prompts/history.

Best Practices for Writing Prompts

Be Specific

Vague prompts produce vague results. Instead of “What’s the best software?”, try “What’s the best project management software for remote teams?”

Use Natural Language

Write prompts the way a real person would ask an AI assistant. Conversational, question-based prompts yield the most realistic and useful data.

Cover Different Angles

Don’t just track one type of question. Create prompts that cover:
  • Brand awareness — “Have you heard of [your brand]?”
  • Category queries — “What are the best [your category] tools?”
  • Comparison queries — “How does [your brand] compare to [competitor]?”
  • Problem-solving — “How do I [solve a problem your product addresses]?”
  • Recommendation requests — “What [product type] do you recommend for [use case]?”

Suggested Prompt Templates

Brand Awareness

  • “What is [your brand] and what do they do?”
  • “Tell me about [your brand]”
  • “Is [your brand] a good choice for [use case]?”

Category Leadership

  • “What are the top [your category] platforms in 2025?”
  • “What’s the best [product type] for [target audience]?”
  • “Which [your category] tools do experts recommend?”

Competitive Positioning

  • “How does [your brand] compare to [competitor]?”
  • “[Your brand] vs [competitor] — which is better?”
  • “What are the pros and cons of [your brand] versus [competitor]?”

Organizing with Categories

Categories help you group related prompts for easier analysis. Common categories include:
  • Brand — Direct brand awareness queries
  • Category — Industry and category-level queries
  • Competitive — Head-to-head comparison queries
  • Use Case — Problem and solution-oriented queries
  • Product — Specific product or feature queries
You can filter your dashboard and reports by category to focus on specific areas of your AI visibility.

Choosing AI Platforms per Prompt

Every platform runs one answer, the one a real user of that app sees: ChatGPT, Claude and Gemini answer with live web search, Perplexity always searches, and each platform has a published flat credit price per check. Grok has no web search and is off by default. You can:
  • Set site defaults in your visibility settings so all prompts inherit the same platforms
  • Pick platforms for a single prompt from the Platforms column on the tracking page
  • Update many prompts at once — select them and use Set Platforms
  • Ask the AI agent (in-app chat or Slack) to view or change a prompt’s platforms
The Platforms column shows each prompt’s credit total per check, and the page shows live cost estimates as you change selections. See the per-platform prices in AI Models We Track.

Google AI Mode

The Choose AI Platforms dialog has a sixth row, Google AI Mode, under the five AI assistants. Tick it and Sight AI also asks Google AI Mode the prompt and records whether the answer links to one of your pages. The row is off unless you turn it on, per prompt or as a site default in the AI platforms picker of your site’s Visibility setup.
  • Each AI Mode check of a prompt bills 2 credits, shown on the row and in the dialog’s cost line.
  • AI Mode is asked once a week, whatever recheck cadence the site uses, so the row carries a Weekly badge and the monthly estimate counts four checks a month.
  • Included from Pro. On other plans the row reads “Included on Pro” and cannot be turned on.
Results appear on Google AI Mode under AI Search.

Recheck Schedule

Tracked prompts are re-checked on a cadence you choose for each site, set from the frequency selector on the Visibility → Prompts page: On each run, Sight AI sends your active prompts to their selected AI platforms and analyzes the responses. Each scheduled recheck spends AI credits, and the amount depends on which platforms each prompt runs on — the default platforms (ChatGPT, Claude, Gemini and Perplexity, all with web search) bill 12 credits per prompt per check; adding Grok makes it 14, and turning platforms off lowers it. Faster cadences cost more, and the app shows a live credit estimate when you change the frequency or platform selections. Weekly is a good balance for most teams; switch to daily when you’re actively optimizing and want a tight feedback loop, or monthly to minimize spend.

Managing Your Prompts

Editing a Prompt

Click on any existing prompt to edit its text or category. Changes take effect on the next scheduled check for your site.

Deleting a Prompt

Remove prompts you no longer need by clicking the delete icon. Historical data from deleted prompts is preserved in your reports.

Prompt Organization Tips

  • Review your prompts monthly to ensure they’re still relevant
  • Remove underperforming prompts and replace them with new angles
  • Balance your prompts across different categories for comprehensive coverage

Prompt Limits

Every site includes up to 500 tracked prompts — the same on every plan. The limit is per site, so each site you add gets its own 500. If you reach the limit, deactivate prompts you no longer need to free up room.