Overview
Keywords → Keywords (/keywords) is the home of the module: one row per keyword you track for the selected site, with where it ranks on Google, what Search Console sees, whether AI answers cite you, whether an article exists, and an opportunity score that puts the best next move at the top. Click a row to open the keyword detail.
Included from Starter. How many keywords you can track and how often they are checked follow your plan’s pool: Starter 200 checked weekly, Pro 1,000 and Business 2,500 checked every 3 days, shared across your sites. See Your tracking allowance. Positions taken from the organic list and Import organic keywords need the organic list, which Pro and Business build.
Adding keywords
The Add keywords button in the header opens a menu:
While the list is empty the page shows the same shortcuts as buttons: Track top Search Console queries, Track top organic keywords and Paste keywords. For a new site Sight runs the first import on its own; see How a new site gets its first keywords.
New keywords join your tracking pool while there is room and get a first position check right away. When the pool is full they are added without checks and marked not tracked.
The table
Sorted by Score by default. The tabs above the table read Keywords (with the count) and Competitors.Filters, search and export
Above the table sits a search box that matches keywords, ranking pages and list names, then four menus:
The Lists button manages your lists in place. CSV downloads every row that matches the current filters and Copy for AI copies them as a Markdown table to paste into ChatGPT, Claude or a document. A link such as
/keywords?topic=<list> opens the page filtered to one list, and /keywords?keyword=<phrase> opens it with that keyword’s detail.
Bulk actions
Select rows with the checkboxes and a bar appears above the table:- Options: Export CSV of the selection, or Clear selection.
- Track and Untrack: add the selection to the tracking pool or take it out. Untracked keywords keep their data and history; only the checks stop.
- Move to list: one of your lists, No list, or New list…, which creates the list and moves the selection into it.
- Sync to WordPress (or Webflow, Shopify, Wix, HubSpot, or Send webhook): shown when the selection includes ready articles and a CMS is connected, and enabled once every selected keyword’s article is ready.
- Create N articles: opens the bulk article dialog for the selected keywords that have no article yet, with your credit budget shown beside it.
- Delete selected: the keywords leave the list and their checks stop. Articles already written stay where they are. Adding the same keyword back later restores it with its ranking history.
Checking positions
Each check fetches one Google results page per keyword, in the site’s country and language, down to position 20 by default. It records your best position, the page that ranks, the top ten results, the features on the page (AI Overview, People also ask, Featured snippet, Videos, Ads and so on) and the People also ask questions. Scheduled checks run on your plan’s cadence. Check positions in the header runs the whole pool now; it waits for your plan’s gap since the last run (Starter 24 hours, Pro 6, Business 2) and tells you how long is left if you click early. Keywords you have just added are checked immediately regardless. The stamp beside the button reads “Checked 2 hours ago”.The Competitors tab
Once competitors are set on the Competitor keywords page, every check also records where they land in the top ten for your tracked keywords. The tab shows one card per competitor (“12 in top 10”, on how many keywords it is above you, and its average position) and a table with the keyword, You, one column per competitor and Holds #1. A competitor’s position is highlighted when it is ahead of yours.The keyword detail
Clicking a row opens the detail panel on the right.- Header: the position in words (“Page one · position 7”, “Not in the top 20”), the ranking page, when it was checked, a List select, and badges for the article and AI status.
- Buttons: Write an article or Improve the article, Track in AI answers, Refresh data (fetches volume, difficulty and a fresh position now) and Open ranking page.
- Difficulty band: the KD gauge with its advice, the average referring domains of the top 10, the intent chips, and a Full overview button to Keyword research.
- Tiles: Volume, CPC, Clicks, Impressions, Click rate and GSC position (Search Console, 28 days).
- What to do next: a short numbered list of advice built from the numbers above.
Under the tabs, Tracking sets this one keyword’s Device (desktop or mobile), Country and Language. Site default is the site’s locale on desktop; the next scheduled check uses the change.
Track in AI answers
Track in AI answers turns a keyword into tracked prompts for AI visibility. The dialog offers three sources:- The keyword as a question, phrased for you, for example “What are the best options for helpdesk automation?”.
- Questions Google shows for it: the People also ask questions not yet tracked, the first three preselected.
- Your own questions, one per line.