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Overview

Explore lives under SEO Suite → Explore (/seo/explore). Type a domain and you get the picture an SEO tool gives for any site: how many keywords it ranks for, how much traffic that is worth, its link profile, the keywords and pages that bring the traffic, and the domains it competes with. It works for competitors, prospects, or your own site.
Included from Pro, as part of advanced keyword research.
Results use the country and language set for the selected site (the Where Google is checked control on the SEO overview). The How it works note under the title names the locale in use.

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Looking something up

  1. Type into the box: competitor.com, a full URL such as https://example.com/page, or a keyword.
  2. Leave the toggle on Auto, or force Domain or Keyword. On Auto, anything without spaces that reads as a host or starts with http or www. is a domain; everything else is a keyword. A full URL is looked up as its domain.
  3. Click Look up.
A keyword is not looked up here. It opens the keyword’s overview in Keywords → Keyword research, the one keyword detail page, and nothing is spent on Explore. Under the box, Recent shows your last lookups for the site as chips. Click one to reopen it.

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What a domain lookup shows

Six tiles at the top: Then three cards:
  • Top keywords: the 100 keywords sending the domain the most organic traffic, with difficulty, volume, trend, CPC, the domain’s position, the traffic each keyword brings and the ranking URL. Filter by text, volume, difficulty, or include and exclude terms. From a row you can track the keyword, add it to a topic, open its overview or copy it.
  • Top pages: the 20 pages earning the most organic traffic, with how many keywords each ranks for.
  • Competitors: up to 10 domains that rank for the same keywords, ordered by overlap, with shared keywords, average position, organic keywords and estimated traffic. Big general-purpose sites are left out. Each row has Look up (runs Explore on that domain), Gap (opens the competitor keyword gap) and Competitor (adds it to the site’s competitor list).
When the domain is not your own, two buttons sit above the tiles: Add as competitor and Find gap keywords. Your own site shows a your site badge instead. Every table exports to CSV.

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Reading the numbers

  • Est. organic traffic and the Traffic column are monthly estimates worked out from each keyword’s position and search volume, not measured visits. Treat them as a way to compare domains and pages, not as analytics.
  • Domain rank is on a 0 to 1,000 scale: the higher, the stronger the domain’s link profile. The spam score under it flags domains with a suspicious link pattern.
  • Top keywords are ordered by the traffic they bring the domain, so the first rows are the keywords that matter most to it, whatever their volume.
  • Shared keywords under Competitors counts the keywords both domains rank for; a high count with a better Avg position than yours marks a competitor worth tracking.
  • A dash in any cell means the provider returned no value for it.

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Caching and the daily allowance

Each domain lookup costs a few cents of data, so results are kept:
  • A lookup is cached for 7 days per site, domain and locale. Opening it again within that week is free and the header shows Cached with the age.
  • Refresh in the header fetches fresh data now. It counts as a new lookup.
  • Each site has 20 paid lookups a day (UTC days). The line under the title reads “N of 20 lookups left today; results cached 7 days”.
The allowance is shared with keyword overviews: each keyword overview opened in Keywords → Keyword research is one lookup too. When the day’s allowance is used up, new lookups stop until midnight UTC and the page says so; cached results still open. Lookups also count toward the site’s overall daily SEO data budget.

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When part of a lookup fails

A domain lookup is five requests in parallel: the overview, the top keywords, the backlink summary, the competitors and the top pages. If one fails, the rest still show and a notice lists what came back empty (“Some data did not load”). Use Refresh to try again. Only when every part fails does the lookup error out.
The cache keeps one result per locale. If the site’s country or language changed between two lookups, both are listed; the page shows each domain once.
Look up a competitor, click Competitor on the domains it overlaps with most, and the Competitors page and the weekly competitor refresh take it from there.