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Overview

SEO Suite → Competitors (/seo/competitors) shows who takes the clicks on the search results you track and the pages they do it with. Two kinds of data meet here: your own keyword position checks (visibility, share of voice, position distribution) and a comparison snapshot of each domain’s organic footprint and links.
Included from Pro.

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Where competitors come from

The page compares your site with the competitor domains on file for it, up to 10 per site. They come from two lists, merged and de-duplicated:
  1. The SEO competitor list, managed on Keywords → Competitor keywords (/keywords/competitors).
  2. The competitor list from your AI Search setup, which is included automatically.
You can also add a domain straight from the Discovered competitors card on this page. The Add button on that card stops at five domains; take the list up to 10 on the Competitor keywords page. Adding a domain also queues a pull of the keywords it ranks for.

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Competitor suggestions

On the Competitor keywords page, Suggest from Google looks up who ranks for your own non-brand keywords and who shares your search results, then drops the giant platforms (Wikipedia, YouTube, Reddit, Amazon and the like) and sites named after your own brand. Up to 15 suggestions come back; add the ones you lose searches to.

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The page

Pick a date range at the top right: Last 30 days, Last 90 days or Last 180 days. It applies to the two charts. Hover a column heading for its definition. Every table can be searched, sorted and exported as CSV.

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The comparison table

The export also carries referring domains and the snapshot date. Each competitor row has two shortcuts: every keyword the domain ranks for (opens Competitor keywords filtered to it) and its top pages (scrolls to Their pages).

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Competitor pages

Their pages lists a competitor’s top 100 pages by estimated monthly organic traffic with the number of keywords each page ranks for and the date Sight first saw it. Pick the competitor from the dropdown. A page first seen on the latest refresh carries a new badge, and the New since last refresh filter isolates them: a new page is a topic the competitor just invested in. Pages that drop out of the top 100 leave the list.

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Refresh and schedule

The comparison snapshot comes from a domain overview per domain (organic keywords, traffic, top 3 and top 10 counts) and bulk link lookups (domain rank, backlinks, referring domains), stored per day.
  • Every two weeks. The Monday 04:00 UTC run refreshes the comparison and each competitor’s pages for Pro and Business sites, every two weeks per site. A site nobody has opened an SEO page for in 30 days sits it out.
  • New sites. When a site is added with competitors already on file, the first comparison is pulled as part of the site’s first SEO snapshot.
  • On demand. Refresh pulls a fresh comparison straight away and queues the pages pull in the background; pages appear within a minute or two. The pages pull can run again once the last one is older than 6 hours on Pro or 2 hours on Business.
The stamp next to the button shows the last rank check and the last comparison. Visibility, share of voice, position distribution and discovered competitors update with every keyword position check on your plan’s cadence; they need at least one check with a stored top ten.
  • Competitor keywords is where the list is managed and where missing keywords are scored into articles to write.
  • Domains that link to these competitors but not to you are on Link building (Business).

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Frequently asked questions

The snapshot has not run for it yet. Click Refresh to pull the comparison now; the next scheduled run would fill it within two weeks.
It is filled by the competitor keywords pull, which starts when a competitor is added on the Competitor keywords page or from the Discovered list. Until that pull has run the column shows nothing rather than zero.
No. Remove domains on the Competitor keywords page; domains that come from the AI Search competitor list are removed in that setup.