Overview
SEO Suite → Reports (/seo/reports) builds one report per period from the data the SEO module already holds: Search Console, tracked rankings, organic keywords, backlinks, the last site audit, AI visibility, Google AI Mode, traffic value, alerts and published articles. Every report is frozen the moment it is generated, so a link sent to a client never changes under them.
Included from Pro. White-label branding is Business.
Report sections
Each report opens with a summary: a headline, three wins, three risks and three next actions, written from the report’s own numbers and nothing else. Below it, the sections you selected:
A section with no data for the period is left out of the report rather than shown empty.
Periods
- Weekly reports cover the previous Monday to Sunday.
- Monthly reports cover the previous calendar month.
Generate now
Pick Last week or Last month at the top right and click Generate now. The report is built, saved to Past reports and shown in a preview drawer: exactly what the share link and the email show. From the drawer you can Copy share link, Open it, or Email it to the recipients of the matching schedule. A generated report uses the sections and white label of the schedule with the same cadence when one exists; otherwise all sections and Sight branding.Schedules
The Schedules card holds one weekly and one monthly schedule per site. Weekly reports go out Mondays at 08:00 UTC; monthly reports on the 1st at 08:00 UTC. A schedule needs at least one recipient to send, never sends twice for the same period, and stamps last sent after each delivery. Click Add weekly schedule or Add monthly schedule, or Edit an existing one:
Delete removes the schedule; past reports stay.
Past reports
Every generated report is listed with its period, cadence, headline and when it was generated. Per row:- View opens the share page.
- Copy link copies the share link.
- Send again emails the report to the schedule’s recipients.
- PDF opens a PDF of the report, when PDF rendering is available.
Share links and PDF
A share link opens the report without a login and is never indexed by search engines. The page carries a Print button and, when available, a Download PDF button that renders the page as a PDF the moment it is opened. The link, the PDF and the email all show the same frozen report. Emails are sent one per recipient with the subject “Brand SEO report: period”, where the brand is the white-label brand name or the site name.White label
White label is a Business feature. On Pro a schedule saves with Sight branding whatever is entered, and a report generated after a downgrade uses Sight branding too.
White label applies to the share page and the email body. Emails are still sent from Sight’s notification address.
Exports
The Exports card downloads whole tables as CSV, up to 50,000 rows each: Tracked rankings history, Organic keywords, Backlinks, Audit issues (last crawl), Pages (Search Console, 90 days), Signals and Keyword topics.Frequently asked questions
Can I change a report after it is generated?
Can I change a report after it is generated?
No. Reports are frozen so a shared link stays stable. Change the schedule’s sections or branding and generate a new one.
Why is a section missing from my report?
Why is a section missing from my report?
Either it is not selected on the schedule, or there was no data for the period (for example no site audit yet, or no Search Console connection).
Who writes the summary?
Who writes the summary?
An AI model writes the headline, wins, risks and actions from the report’s numbers only. When that fails, a plain summary built from the same numbers takes its place.